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4 reasons Courrèges’ Holy Bag just became the new must-have: the celebrity ‘It’ bag sported by Dua Lipa, Hailey Bieber and Emily Ratajkowski has officially taken off
STORYBusiness Insider
- If you’ve already got an Hermès Birkin or a Louis Vuitton Baggy, you may think your classic handbag collection is complete – but we beg to differ
- Nicolas Di Felice has brought French luxury brand Courrèges back to prominence in recent years, and his modern reworking of a bag from the archives has everyone obsessed
The Birkin from Hermès. Dior’s Saddle Bag. The denim Baggy by Louis Vuitton …
To the canon of iconic luxury purses, we can now add the Holy Bag by Courrèges.
The French fashion house debuted the US$990 purse – a modern rework of a piece in its archive, with a firm casing, a round adjustable strap, and a discreet curvaceous logo – at Paris Fashion Week in February.
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In the months that followed, the Holy Bag quickly cemented itself as a celebrity “It” bag.
Stylists credit the Holy Bag’s popularity to its embodiment of two current fashion trends: quiet luxury and nostalgia. One said it’s also a sign of the effectiveness of Courrèges’ new artistic director: a millennial who is reviving the brand.
1. It’s the epitome of quiet luxury
Courrèges’ Holy Bag is appealing for a few reasons, stylists said. Yael Quint, a stylist based in New York City and Los Angeles, said via email that the Holy Bag is an ideal example of the quiet luxury trend because it lacks overt branding.
The small metallic symbol on the purse is a stylised version of the letters AC, an homage to the brand’s founder André Courrèges.
The Holy bag is “chic, stands up on its own – which is great – and isn’t too busy,” said Quint, who has worked with Kris Jenner, Julia Fox, and Chloe Fineman.
2. It has a reasonable price point
