Lane Crawford pop-up Luxarity: where blockchain technology meets vintage fashion
What’s new: customers can now trace where their donations go, with the help of blockchain
True love might only come once for many, but for second-hand, donated luxury items on sale at Lane Crawford Joyce Group’s latest sustainable fashion pop-up, Luxarity, there is always a second chance at love.
For model and wellness instructor Angie Ng, being “pre-loved” does not take away an item’s value.
“In fact, I believe it is the opposite. An item that has been pre-loved has greater value, as it can be loved again,” the brand ambassador says. “It is all about perspective – every item is special, and what is more special than an item that has been pre-loved and can be loved again?”
Other ambassadors this year include Angie Lau, founder of Narramur, and Shelley Lee Davies, co-founder of Luxarity.
In partnership with flash sales organiser OnTheList and Ethereum blockchain technology solution ConsenSys, Luxarity is holding a pop-up store for pre-loved luxury fashion items at the Printing House in Central until November 10. Not long ago, local fashion-focused NGO Redress’ “Get Redressed” pop-up shop was staged at the same venue.
Think Alexander McQueen, Gucci, Christian Louboutin, Givenchy and Sacai.
It is the seventh time Luxarity is launching limited-timed shopping for pre-loved luxury fashion goods. Last year, it officially joined The Lane Crawford Joyce Group as its social venture arm, as a way to create social impact on the high-end fashion and retail industry.
The shopping experience in Central features a carefully curated collection of pre-loved luxury items, donated by the community and sold at a fraction of its original price.