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Behind the scenes at fashion ateliers: Fendi, Hermès and Dior put artisanship first

Artisanal skills on display at Dior’s atelier. Photo: Sophie Carre
Artisanal skills on display at Dior’s atelier. Photo: Sophie Carre
Fashion

From shoes to carrés to bags, every detail counts

FENDI

You’ve heard of its Baguette or Peekaboo bags, or perhaps you’re a fan of its haute couture, but what do you really know about Fendi’s ateliers, where all these icons or unique pieces are made?

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Attention to detail is paramount – a single coat can take up to six months to complete. Fendi also makes sure to station its ateliers in areas for which that craft is known. The brand’s shoes, for example, are produced by craftsmen at the workshop in Marche, a region in Italy known for shoemaking.