Fashion houses create their own fabrics to highlight craftsmanship, inspire designs and promote sustainability
Unique textiles give luxury fashion houses Schiaparelli, Ralph & Russo, Chanel, Dries Van Noten, Stella McCartney, Guo Pei and Ermenegildo Zegna an exclusive edge
Watching Céline Dion twirl in Schiaparelli’s Crystal² dress on the balcony of the couturier’s Place Vendôme atelier for a photo shoot is so breathtaking it makes you want to capture the moment, frame it and hang it alongside the Salvador Dali masterpieces in the maison’s workshop.
The regal beauty of the songstress is unequivocal, but the dress, made entirely with Swarovski crystals, is truly a work of art.
“There are only crystals on this dress, nothing else,” says Bertrand Guyon, Schiaparelli’s creative director. “The crystals specially made for us are so Schiaparelli – the purple tinted with lilac and the iridescent pink.”
Rather than using existing fabrics, Guyon and other fashion designers and couturiers are increasingly focusing on creating unique textiles to highlight craftsmanship, inspire designs and promote sustainability.
For haute couturiers, exclusive textiles are as crucial as designs. Some houses will go as far as acquiring heritage ateliers and fabric mills to ensure the uniqueness of their creations.