Recap / From Rihanna and Selena Gomez to Kylie Jenner and Gwyneth Paltrow, discover which celebrities have their own beauty and lifestyle brands

Nov 6 , 2024

Gwyneth Paltrow’s Goop started out as a homespun newsletter in 2008 and has grown into a multimillion-dollar beauty, fashion, wellness and lifestyle brand. Photo: AFP

Gwyneth Paltrow

The world of beauty and lifestyle brands seems to have been cornered by celebrities, movie stars and the big names of the music industry. Even male celebrities are getting in on the act. Find out who has launched their own brands, and how they are faring in a crowded market

1. Naomi Watts, Brooke Shields and Sarah Creal just some of the celebrities revolutionising beauty for women over 40

Discover how Naomi Watts’ Stripes, Brooke Shields’ Commence and Sarah Creal’s Beauty are revolutionising cosmetics for women over 40 with innovative skincare and haircare brands that celebrate ageing gracefully and address mature skin needs.

2. From Rihanna to Selena Gomez, Kylie Jenner and Gwyneth Paltrow, who has the top celebrity beauty brand?

Discover the seven most successful celebrity beauty brands, including Rihanna’s Fenty Beauty, Selena Gomez’s Rare Beauty, and Kylie Jenner’s Kylie Cosmetics, and learn how these stars are transforming the beauty industry.

3. From Harry Styles to Brad Pitt, Machine Gun Kelly and Jared Leto, which top male celebrities have launched skincare brands?

Discover eight beauty brands founded by male celebrities, including Harry Styles’ Pleasing and Brad Pitt’s Le Domaine, showcasing the growing trend of male A-listers entering the skincare and beauty industry.

Selena Gomez launched her brand Rare Beauty during the pandemic in 2020 and, just a year later, she had already raked in US$60 million in revenue, according to reports. Photo: @selenagomez/ Instagram

4. Kim Kardashian’s Skkn and Ariana Grande’s R.E.M. Beauty are not setting the world on fire. Which celebrity beauty brands are struggling, and why?

Discover why 8 celebrity-owned beauty brands, like Kim Kardashian’s Skkn by Kim and Kylie Jenner’s Kylie Skin, are struggling despite the star power, in an industry where success demands more than fame.

5. Priyanka Chopra Jonas, Jay Chou, G-Dragon and Naomi Osaka are Asian celebrities revolutionising lifestyle brands in 2024