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How Liverpool’s Mo Salah makes and spends his millions: the Egyptian footballer has a net worth of US$53 million thanks to deals with Pepsi and Gucci, wears Audemars Piguet, and drives an Audi Q7

Mohamed Salah has amassed huge wealth as one of the world’s top footballers. Photo: EPA-EFE
Mohamed Salah has amassed huge wealth as one of the world’s top footballers. Photo: EPA-EFE

  • The ‘Egyptian King’ is a striker for Liverpool FC and the club’s highest-paid player, but the football legend makes money off the pitch too, thanks to deals with Adidas, Pepsi, Vodafone and Gucci
  • The 32-year-old father-of-2 also regularly gives back to his hometown of Nagrig in Egypt, and has donated an undisclosed sum to Gazans affected by Israeli air strikes

Although this Liverpool football player didn’t make it on to the list of the six richest football players in 2023, he’s on track to make the list soon.

According to Forbes, Mohamed Salah, better known as Mo Salah, has a net worth of US$53 million. He’s Liverpool’s all-time Champions League goal scorer and the Reds fans celebrate him by singing, “If he scores another few, then I’ll be Muslim, too.”

Mohamed Salah is reportedly worth US$53 million. Photo: Reuters
Mohamed Salah is reportedly worth US$53 million. Photo: Reuters
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Salah’s been credited with reducing Islamophobia in the English city. In 2021, Adidas even projected him onto the facade of the Burj Khalifa in its “Impossible is Nothing” campaign, celebrating his ability to unite people through sport, per Forbes Middle East.

The “Egyptian King” turned 32 on June 15; let’s take a look at how he makes and spends his millions.

Mo Salah’s lucrative club career

Egyptian striker Mohamed Salah has won the hearts of Liverpool supporters. Photo: AFP
Egyptian striker Mohamed Salah has won the hearts of Liverpool supporters. Photo: AFP

Salah started his senior club career at Basel in 2012, playing in the Swiss Super League. He joined Chelsea in 2014 and went to Roma on loan in 2015 before joining the club permanently in 2016. He signed a five-year deal with Liverpool in July 2017 and then renegotiated his three-year-contract in July 2022, which now makes him the club’s highest-paid player. His current salary is US$35 million, per Forbes, and he will remain with the Reds until the summer of 2025.

Liverpool’s Mohamed Salah scores from the penalty spot during an English Premier League match between Manchester United and Liverpool at Old Trafford. Photo: DPA
Liverpool’s Mohamed Salah scores from the penalty spot during an English Premier League match between Manchester United and Liverpool at Old Trafford. Photo: DPA
After Salah joined Liverpool in 2017, he led the team to win the Premier League’s 2019-2020 season – the first time they had done so in more than 30 years. On May 25, Salah was named Africa’s top goal scorer in the 2023-24 Premier League season with 18 goals from 34 league appearances for Liverpool.

His endorsement deals

Mohamed Salah was Africa’s top goal scorer last year. Photo: @mosalah/Instagram
Mohamed Salah was Africa’s top goal scorer last year. Photo: @mosalah/Instagram