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How did Taylor Swift make her fortune, and how does she spend it? The Eras Tour billionaire made multiple savvy business moves, and now has 8 houses, a private jet and loves to give to charity

Taylor Swift is now thought to be worth US$1.1 billion. Photo: @taylorswift/Instagram
Taylor Swift is now thought to be worth US$1.1 billion. Photo: @taylorswift/Instagram

  • From her sold-out Eras Tour and the concert film rights she then sold to Disney+, to endorsement deals with Diet Coke and Walmart, and refusing to endorse FTX – Swift knows what she’s doing
  • The Speak Now singer has splashed out on several houses in the US, and made generous donations to everyone from Kesha to those affected by hurricanes and Covid-19

Taylor Swift never fails to impress.

At 15 years old, she was the youngest songwriter to ever sign with Sony. She now has 14 Grammys on her shelf – including four for album of the year, the most of any artist in history – several tours under her belt, 10 studio albums, a long list of chart-topping songs, and a beloved fan base who dub themselves “Swifties”.

Such success makes Swift one of the world’s highest-paid celebrities and one of the richest female singers. According to a Bloomberg News analysis published on the eve of her 1989 (Taylor’s Version) album re-release last October, Swift has officially built a billion-dollar empire.

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Taylor Swift at the world premiere of the concert film Taylor Swift: The Eras Tour in Los Angeles in October 2023. Photo: AP
Taylor Swift at the world premiere of the concert film Taylor Swift: The Eras Tour in Los Angeles in October 2023. Photo: AP

Forbes recently confirmed her US$1.1 billion net worth, citing in part her massive ongoing Eras Tour and its subsequent concert movie.

Swift has been strategic and generous with her money, investing in a sprawling US$84 million real-estate portfolio and often donating to causes she supports.

See how Swift earns and spends her fortune below.

How did Taylor Swift make over US$1.1 billion?

Taylor Swift at the 66th Annual Grammy Awards in Los Angeles on February 4. Photo: AFP
Taylor Swift at the 66th Annual Grammy Awards in Los Angeles on February 4. Photo: AFP

According to Forbes, which published a series of 2024 billionaire reports in early April, Swift is the first musician to reach 10-figure status solely based on songwriting and performing (rather than brand deals or business ventures).