What is Serena Williams up to after her tennis retirement? The grand slam champ boasts a US$300 million net worth, opened up about motherhood, and attended Paris Fashion Week with Cher and Willow Smith
- After breaking barriers as a Black female tennis player who emerged to become arguably the greatest of all time, Serena Williams continues to inspire women and the fashion world post retirement
- Her companies include Serena Ventures, which invests in under-represented founders; Will Perform, which creates products for pain relief and muscle care; and multimedia firm Nine Two Six Productions
Since retiring from the court in September 2022, Serena’s powerful legacy in both sports and culture continues to evolve – as does she. Here is a snapshot of her life after tennis.
Serena Williams’ retirement millions
In June 2023, Forbes reported that Williams, 42, had an estimated net worth of US$290 million, claiming that she earned nearly US$95 million in prize money by the time she retired from tennis. Her net worth has since jumped by an estimated US$10 million, taking her to the US$300 million mark, according to Celebrity Net Worth and other outlets.
The tennis legend continues to make money in retirement too. Notably, Williams has diversified her wealth not only through endorsement deals, but also across multiple businesses. Her venture capital firm, Serena Ventures, invests in under-represented founders, including women and people of colour.
Williams also co-founded Will Perform, a start-up that creates products for topical pain relief and muscle care. Her multimedia company, Nine Two Six Productions, aims to elevate female and diverse stories, with Williams filling the role of producer at the company.
She may have a bulging bank balance, but Williams is not as flashy as some of her similarly wealthy counterparts. The tennis star has talked about the importance of teaching young people to understand how to spend money and make informed decisions around finance, reported NBC.
She said she grew up being told that she should never “splurge” and she had the concept of saving money ingrained in her as a rising star by her father, Richard. Per CNBC, Williams took her first prize money and deposited it straight into her savings account.