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H&M billionaire Stefan Persson’s sprawling property in the English countryside: Ramsbury Estates rears cattle, has 100 cottages, and includes a pub, brewery and distillery – with tours on offer

Sweden’s richest person, H&M’s Stefan Persson, bought a 1,200-hectare (3,000-acre) country estate in Wiltshire, southern England, in 1997, and has grown his holdings to 7,700 hectares (19,000 acres) in the years since. Photos: Moxie Communications; @ramsburybrewery/Instagram
Sweden’s richest person, H&M’s Stefan Persson, bought a 1,200-hectare (3,000-acre) country estate in Wiltshire, southern England, in 1997, and has grown his holdings to 7,700 hectares (19,000 acres) in the years since. Photos: Moxie Communications; @ramsburybrewery/Instagram

  • Sweden’s richest person, H&M’s Stefan Persson bought a 1,200-hectare country estate in Wiltshire, southern England, in 1997, and has grown his holdings to 7,700 hectares in the years since
  • Ramsbury Estates has farmland, forest, and a river for trout fishing – with visitors invited to tour the brewery and distillery, or book a room at the pub

Swedish fashion magnate Stefan Persson, the billionaire son of H&M’s founder, owns a sprawling 7,700-hectare (19,000-acre) country estate in southern England.

As well as letting out properties, farming wheat and barley, and rearing cattle, the estate has its own pub, brewery, distillery and oil press.

Stefan Persson attends the 2018 Nobel Prize ceremony in the Swedish capital, Stockholm, with his wife, Carolyn Denise Persson. Photo: WireImage
Stefan Persson attends the 2018 Nobel Prize ceremony in the Swedish capital, Stockholm, with his wife, Carolyn Denise Persson. Photo: WireImage
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Persson is currently the richest person in Sweden and the 116th richest in the world, with a net worth of US$16 billion, per the Bloomberg Billionaires Index. His father, Erling Persson, founded a women’s clothing store called Hennes in 1947, which later became Hennes & Mauritz (H&M).

Stefan joined the company as head of UK operations in 1976 and then succeeded his father as CEO in 1982. He stepped down in 1998 and became the company’s chairman, a role he left in May 2020.

H&M currently has more than 4,000 stores around the world. Photo: Bloomberg
H&M currently has more than 4,000 stores around the world. Photo: Bloomberg

Persson and his family are H&M’s largest shareholders, who via their family office – Ramsbury Invest AB – hold 53.4 per cent of all shares and 77.3 per cent of the votes.

In 1997, Persson splurged some of his fortune on a 3,000-acre country estate in Wiltshire, southern England, which went on to become Ramsbury Estates.

Ramsbury Brewery in a July 2022 post mentioning the solar panels used to power its offices, brewery and distillery. Photo: @ramsburybrewery/Instagram
Ramsbury Brewery in a July 2022 post mentioning the solar panels used to power its offices, brewery and distillery. Photo: @ramsburybrewery/Instagram

Over the years, it bought up neighbouring estates and swelled to its current size of 19,000 acres.