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The 10 most followed K-pop idols on Instagram in 2023 are BTS and Blackpink – but who’s No 1? From Celine and Bulgari ambassador Lisa, to Dior and Tiffany & Co.’s Jimin, and Jennie’s travel snaps
STORYSumnima Kandangwa
- Certified by Guinness World Records as the most followed K-pop artist on Instagram, Blackpink’s Lisa is cresting on nearly 100 million followers, while Jennie and Jisoo are following close behind
- Dominating Instagram on the boys’ side, BTS’ V is an ambassador for Celine and Cartier, Jimin has two endorsements from LVMH, and J-Hope is the face of Louis Vuitton
K-pop royalty BTS and Blackpink have dominated the international music scene with one hit album after another.
After several years of activity, both groups have started to focus more on solo activities. Members from both bands have moved to the forefront of luxury fashion too, bagging lucrative endorsement deals with brands like Dior, Louis Vuitton and Chanel.
It’s no surprise that members of BTS and Blackpink take up the top 10 spots for the most followed K-pop idols on Instagram – but who reigns supreme?
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While the Blackpink girls recently celebrated their contract renewal with management label YG Entertainment and the BTS boys prepare to send members RM, Jungkook, V and Jimin into South Korean military service, let’s look at which of these artists have accumulated the largest individual fan base on Instagram, at the time of writing.
BTS
10. RM: 45 million followers
With 45 million followers, BTS’ leader Kim Nam-joon, better known by his stage name RM, holds the 10th position on this list.
The rapper’s Instagram feed is filled with aesthetic shots of himself and his everyday life.