Will Taylor Swift really do the 2025 Super Bowl half-time show? Now an NFL regular thanks to BF Travis Kelce, rumours abound she’ll follow Usher – but the Eras Tour star may already be too big for it

Oct 17 , 2023

Taylor Swift has been making bank with her Eras Tour, but will she perform at the Super Bowl half-time show anytime soon? Photo: TNS

Swift has been making headlines for dating American footballer Travis Kelce, with the NFL reportedly wooing the star in hopes of getting her to perform at a future Super Bowl half-time show

But her Eras Tour is already the financial equivalent of two half-time shows every weekend and she’s set to release re-recorded album 1989 (Taylor’s Version) on October 27 – so does she need to bother?

Taylor Swift seems like a no-brainer for the Super Bowl halftime show.

The 33-year-old pop star is one of the biggest names in the music industry, with an arsenal of hit songs and millions of album sales to her name. She’s also one of the most sought-after performers; if the Eras Tour has proven anything, it’s that Swift has no problem captivating a stadium full of people.

Travis Kelce’s mum Donna and Taylor Swift were spotted together during the game between the Chicago Bears and the Kansas City Chiefs in Missouri on September 24. Photo: TNS

Indeed, recent events have sparked questions about Swift’s headlining potential. During her current tour hiatus, Swift has been spotted at several football games, cheering on love interest, Kansas City Chiefs tight end Travis Kelce.

The NFL has wholeheartedly embraced Swift’s attendance, promoting her music on social media and frequently cutting to her reactions during live broadcasts. She’s had a demonstrable effect on the NFL’s female and Gen Z viewership.

A Miami Dolphins fan displays a “Where is Taylor Swift” sign during the first half of an NFL football game against the Carolina Panthers, in Miami Gardens, Florida, on October 15. Photo: AP Photo

According to a report from the New York Post, the NFL even asked its networks – NBC, ESPN, Fox and CBS – to air commercials for Taylor Swift: The Eras Tour completely free of charge, as an attempt to secure her continued support.

“TV executives speculated that the NFL’s goal with Swift is the Super Bowl halftime show, which she has never done,” the Post reported.

So why hasn’t Swift joined the ranks of past headliners like Beyoncé and Lady Gaga – and could her recent connection to the NFL indicate a change of heart? We break down all the information we have so far:

1. Swift has reportedly declined the offer multiple times

Taylor Swift has been increasing female and Gen Z viewership of NFL games since she began showing up at them for new boyfriend Travis Kelce. Photo: AP