6 viral TikTok beauty trends to know in summer 2023: from Hailey Bieber’s ‘latte’ and ‘strawberry girl’ make-up to Sabrina Carpenter’s ‘cherry cola lips’ – but why did ‘girl dinner’ spark controversy?

Aug 22 , 2023

Strawberry girl make-up, latte girl make-up and tomato girl summer are among this year’s hottest beauty trends on TikTok. Photos: @hayley_bui, @taniellejaimua, @haileybieber/Instagram

TikTok is one of the biggest social media platforms right now and it’s starting trends in beauty, wellness, make-up and finance, with many influencers and celebrities joining the hype

Justin Bieber’s wife Hailey rocked the bronzy ‘latte girl’ make-up while the ‘tomato girl summer’ aesthetic embraces travelling to Italy or the Mediterranean, where the food is plentiful

Trends come and go on TikTok, but the most popular ones tend to last. From Hailey Bieber’s viral “latte” look to fun and fruity “strawberry girl” make-up, here are six of the biggest make-up, beauty, wellness and even financial crazes from TikTok that we’re loving right now.

1. “Latte girl” make-up

“Latte girl” make-up by Tanielle Jai. Photo: @taniellejaimua/Instagram

You may already love drinking the classic milky coffee drink, but now you can express caffeine appreciation with your make-up too.

The bronzy latte girl make-up look is reliant on warm brown and bronze tones, bringing out a softness in all complexions and enhancing your natural features – perfect for summer.

Hailey Bieber’s latte make-up look and matching outfit. Photo: @haileybieber/Instagram

Inspired by Australian make-up artist Tanielle Jai, who’s behind many viral looks, the #lattemakeup trend first gained popularity after TikTok creator Rachel Rigler posted a video about it, as per Glamour.

Alongside a barely there skin-tint, concealer and a nude lip, bronzer is the star of the show in Rigler’s video, which she applies generously across the forehead and the nose. There is no need for blush in this look.