How to get Hailey Bieber’s viral ‘strawberry’ make-up look: Justin Bieber’s model wife shared a TikTok tutorial on her fruit-inspired routine using products from Rhode Skin and Tom Ford

Aug 14 , 2023

Hailey Bieber posted her strawberry make-up routine on TikTok, and it’s garnered plenty of attention. Photos: @haileybieber/Instagram

Hailey Bieber posted a TikTok on Saturday that shows her step-by-step ‘strawberry make-up’ routine, which results in glowing skin with a berry tint and faux freckles – like the seeds on the fruit

She uses a few Rhode Skin products, including the Glazing Milk and Peptide Glazing Fluid, then applies cream bronzer from Tom Ford on her cheeks and forehead; now, it’s trending across social media

Hailey Bieber has seemingly moved on from the “latte” beauty trend in favour of fruit-inspired make-up.

On Saturday, the model and beauty brand founder posted a TikTok video that revealed the step-by-step process she uses to achieve “strawberry make-up”, or glowing skin with a berry tint and faux freckles that resemble strawberry seeds.

Her video has been viewed more than 7.8 million times as of Tuesday.

Bieber’s routine starts with skincare products, specifically the US$29 Glazing Milk and US$29 Peptide Glazing Fluid from her namesake brand Rhode Skin.

After massaging both products into her skin, Bieber then brushes her eyebrows and applies a US$90 Tom Ford cream bronzer at the top of her cheekbones and forehead.

Rhode Skin Peptide Glazing Fluid and Glazing Milk. Photos: Rhode

From there, the model applies light concealer, mixes two cream blushes – which appear to be an upcoming Rhode release – on her cheeks, and adds a peach-toned highlighter on top.

It’s then that Justin Bieber’s wife returns to bronzer, which she applies on her eyelids, and she uses a freckle pen to create small dots across her nose and cheeks.

Hailey Bieber’s strawberry-inspired make-up look, completed. Photo: @haileybieber/Instagram

Finally, the fashion icon uses a liquid liner to create thin, sharp wings across her eyes, an eyelash curler, mascara and lip liner, which she smudges before adding the same blush she used on her cheeks across her lips, and her US$16 peptide lip treatment.

Since sharing her routine, videos about “strawberry make-up” have reached 3.6 billion TikTok views.