5 hot new Asian celebrity brand ambassadors named this July: from Stray Kids’ Hyunjin with Versace and Cartier x BTS’ V, to Esther Yu for Moschino and TFBoys member Roy Wang’s Bally campaign
- Luxury brands have tapped a number of new ambassadors from Asia this month, from Moschino’s pre-autumn campaign with A Romance of the Little Forest’s Esther Yu to Versace’s festive shoot with Hyunjin
- Girls’ Generation’s Yoona is the new face of Chinese jewellery brand Qeelin, BTS’ V models the Panthère de Cartier collection, and TFBoys’ Roy Wang partners with Bally
This July was overloaded with global fashion news, including a myriad of Asian actors, music artists and K-pop celebrities being named brand ambassadors for some of the world’s most luxurious fashion houses.
Keep scrolling for this month’s most significant Asian brand ambassador announcements.
1. Esther Yu x Moschino
Italian luxury house Moschino announced Chinese musician and actress Esther Yu, 27, its newest global ambassador. Yu, known for her work in the show A Romance of the Little Forest, stars in Moschino’s pre-autumn 2023 campaign, per WWD.
Moschino shares the same sentiment, declaring that “[Yu’s] charismatic intuition and enchanting performances seamlessly harmonise with the brand’s bold and avant-garde spirit”.
2. Stray Kids’ Hyunjin x Versace
Italian fashion house Versace marked its first foray into the South Korean music scene when it announced K-pop Idol Hyunjin, 23, as its global brand ambassador. The Stray Kids member will star in Versace’s festive campaign, which is scheduled to launch in November.