6 of Jackson Yee’s biggest fashion and beauty endorsements: the Chinese actor and TFBoys member has scored BMW, Adidas, Armani, Tiffany & Co., Bottega Veneta and Jaeger LeCoultre – and he’s only 22
- The Better Days actor has climbed his way to international stardom and is now recognised by many brands globally – no wonder he’s nabbed partnerships from Adidas Neo to Tiffany & Co.
- Bottega Veneta snapped this artist up in 2018, while BMW and Jaeger LeCoultre wanted a piece of the pie too – so he starred in the latter’s campaign with the Reverso Tribute Duoface Calendar watch
Jackson Yee may be only 22, but he’s already established himself as a notable actor with a colossal influence.
Since the Chinese star was discovered by an entertainment company on Hunan reality TV show Up Young nearly a decade ago, Yee has enjoyed a string of successes. He became the youngest member of boy band TFBoys in 2013, then started pursuing acting and a solo singing career in the years that followed.
The Better Days actor’s hard work and emergence into the limelight was quickly picked up by luxury brands. For two years in a row (2020 and 2021), Forbes ranked him at No 1 on its China Celebrity 100 list. He had already scored lucrative deals with big names like Armani and Tiffany & Co too.
The top-tier Chinese idol wields a huge influence among Chinese millennials and Gen Zers, with almost 90 million followers on Weibo alone.
So, which brands has he scored endorsement deals with?
1. Adidas
In 2017, Yee became the first-ever international youth creative ambassador for Adidas Neo, according to the German sportswear giant.