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Jay Chou’s mum is about to make US$54 million off her son, here’s how: her company owns the Taiwanese Mandopop star’s bestselling Modong coffee brand and was behind Netflix reality show J-Style Trip …

Jay Chou’s mother Ye Hui-mei is set to become very rich thanks to the coffee brand he supports, and the Netflix show J-Style Trip pictured here. Photos: @jaychou/Instagram, Netflix
Jay Chou’s mother Ye Hui-mei is set to become very rich thanks to the coffee brand he supports, and the Netflix show J-Style Trip pictured here. Photos: @jaychou/Instagram, Netflix

  • The ‘King of Asian Pop’ Jay Chou named his fourth album Yeh Hui-Mei after his mother and credits her with sending him to piano lessons as a child
  • Now the 75-year-old former junior school teacher is set to become an overnight multimillionaire as her Star Plus Legend Holding’s IPO hits the Hong Kong stock exchange

Taiwanese pop superstar Jay Chou’s mother is about to become very rich from her son’s image.

On Thursday, Yeh Hui-mei’s company Star Plus Legend Holdings is selling 126.6 million shares at HK$4.25 (54 US cents) each in an initial public offering in Hong Kong, which is poised to give her a stake worth about US$54 million, according to the Bloomberg Billionaires Index.

Jay Chou’s mother Ye Hui-mei. Photo: @jaychou/Instagram
Jay Chou’s mother Ye Hui-mei. Photo: @jaychou/Instagram
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Star Plus Legend is closely intertwined with Chou, selling products that are promoted using his intellectual property, including Modong, one of China’s top-selling bulletproof coffee brands.

Bulletproof coffee is served in Elephant Grounds Coffee shop in Sheung Wan, Hong Kong. Photo: Handout
Bulletproof coffee is served in Elephant Grounds Coffee shop in Sheung Wan, Hong Kong. Photo: Handout

While the IPO size is lower than the company previously sought, it’s still set to make the former junior school teacher a multimillionaire. Last month, the offering was pulled days before the listing date, with the company saying it needed additional time to prepare.

Jay Chou took piano lessons as a child which sparked his love for music. Photo: @jaychou/Instagram
Jay Chou took piano lessons as a child which sparked his love for music. Photo: @jaychou/Instagram
Yeh, 75, made a prescient decision decades ago to send Chou to piano lessons, sparking a love of music in the singer as a child, he has said on TV. The 44-year-old is now one of the most popular stars in Asia, with album sales that topped Taylor Swift last year – herself one of the bestselling artists working today – according to IFPI, which represents the interests of more than 8,000 record industry members. Chou’s fourth album is named after his mother.

Jay Chou starred alongside Seth Rogen in The Green Hornet. Photo: Columbia Pictures
Jay Chou starred alongside Seth Rogen in The Green Hornet. Photo: Columbia Pictures