6 Asian stars who were just named luxury ambassadors, from K-pop idols BTS’ J-Hope for Louis Vuitton, Twice’s Momo for Miu Miu and NCT’s Taeyong for Loewe, to KinnPorsche’s Apo and Mile for Dior
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Besides taking over the world with their music, K-pop sensations are also dominating the fashion world, both encouraging greater inclusivity and opening the luxury world to a younger, sleeker audience.
So who are the most recent K-pop and Asian celebrities to be named brand ambassadors?
1. Kenzo x Seventeen’s Vernon
![K-pop star Vernon for Kenzo. Photo: @vernonline/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/d2319623-e256-4b10-b869-7a82eeabbad5_7390c88c.jpg)
![Vernon (right) with Kenzo’s artistic director, Nigo. Photo: @kenzo/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/d06eadcc-5539-4499-be47-3529991cd03d_d7491f3d.jpg)
On Kenzo’s official Instagram, Vernon says, “I feel honoured and fortunate to be Kenzo’s global ambassador. I’m excited to explore the synergy this partnership will introduce and look forward to showcasing a new side of me to fans around the world.”
2. Louis Vuitton x BTS’ J-Hope
![BTS’ J-Hope for Louis Vuitton. Photo: Louis Vuitton](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/9a9228ed-635e-4e11-9f06-20eca5761d6e_50aaa1c6.jpg)
![J-Hope dances in his debut campaign for Louis Vuitton. Photo: Louis Vuitton](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/81e4d7b6-6110-42e0-8ab8-006335128504_b327cf43.jpg)
Launched earlier in June on Louis Vuitton’s digital and social platforms, the campaign features J-Hope performing a series of different dance movements with the bag becoming an extension of the K-pop star’s body.
3. Loewe x NCT’s Taeyong
![NCT’s Taeyong for Spanish luxury fashion house Loewe. Photo: Loewe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/aa7b6d0b-2a05-43f0-9c3b-00dee5171c68_a2dffdde.jpg)
Multitalented K-pop sensation Taeyong is known for his rapping and singing skills as well as his unique personal style. He was named a global brand ambassador this month for Spanish house Loewe.
In an Instagram post, Loewe said that it was “pleased to announce the start of an exciting new journey together”. The post included new campaign images of Taeyong wearing key pieces from Loewe’s autumn/winter 2023 pre-collection, which showcases a reductionist mix defined by neat shapes and bold details.
![South Korean rapper Taeyong rocks different Loewe looks. Photo: Loewe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/e6b594ff-cf9b-48ae-9d15-dcaec810410c_3a65caea.jpg)
Speaking to Women’s Wear Daily, Loewe creative director Jonathan Anderson said: “We love his idiosyncratic style. With Taeyong’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.”
Taeyong appears to reciprocate the love, telling WWD: “I’ve been a huge fan of Loewe, not only for the designs but also for the brand’s philosophy and unique way of communicating.”
4. Miu Miu x Momo from Twice
![Momo is the newest brand ambassador for Italian label Miu Miu. Photo: @jypetwice_japan/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/692d005c-2ab0-4aae-8b71-324f27c27036_762ba9c4.jpg)
![Momo is famed for her dancing skills. Photo: @momo/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/c40d09ef-4430-4980-b16b-36db94347408_1ef4067e.jpg)
As the brand’s newest ambassador, Momo kicked off the partnership by promoting Miu Miu’s new Arcadie bag that she called both modern and cool on her personal Instagram.
5 and 6. Dior x Mile and Apo
![Thai celebrities Mile and Apo for Dior. Photo: Dior](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/a92c7ade-cfae-4329-be70-1f4d1e03f6e0_dd09ef4b.jpg)
The breakout stars of the BL series KinnPorsche, who play each other’s love interests, attended the Dior Men’s spring/summer 2024 show on June 23.
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- K-pop band Seventeen’s Vernon recently joined the Kenzo family, sitting front row at its show during Paris Fashion Week earlier this month, while BTS’ J-Hope danced in his debut Louis Vuitton campaign
- NCT’s Taeyong was named Loewe’s latest global brand ambassador while co-stars Mile and Apo of Thai BL drama KinnPorsche are repping Dior; meanwhile, Twice’s Momo promotes Miu Miu’s new Arcadie bag