7 new Asian celebrity brand ambassadors named this summer, from Blackpink’s Jisoo’s and Xin Liu’s latest Dior Beauty campaigns and Yang Yang’s Valentino gig to NCT’s Jeno for Ferragamo

Jun 6 , 2023

Xin Liu, NCT’s Jeno, Blackpink’s Jisoo and Yang Yang have all been tapped as luxury brand ambassadors. Photos: @lyx0420, @sooyaaa_, @ferragamo, @yang_0099/Instagram

K-pop idols

Asian celebrities continue to dominate the luxury fashion scene, with NCT’s Jeno scoring Ferragamo, Yang Yang landing Valentino and NCT’s Doyoung signing with Dolce & Gabbana in the past few weeks

A long-time rep for Dior, K-pop idol Jisoo joined Emma Raducanu and Cha Eun-woo to promote its Le Baume product, while Song Joong-ki and Zhu Yilong are both working with Louis Vuitton

Gone are the days when only Hollywood celebrities and their nepo babies were splashed across social media and billboard campaigns for luxury brands.

Thanks to the global rise of Korean stars, there’s been a huge influx of Asian inclusivity from global luxury fashion houses. These days, labels are carefully picking the perfect face and personality to front new campaigns and to drive their reputations globally among a new, younger audience.

So, who are the most recent K-pop celebrities who were named as brand ambassadors?

1. NCT’s Jeno x Ferragamo

Jeno from NCT was announced as a new ambassador for Ferragamo in June. Photo: @ferragamo/Instagram

Lee Je-no, known as Jeno, from K-pop boy band NCT has made international fashion news by being named Italian luxury fashion house Ferragamo’s first global male ambassador.

Announced last week by the brand’s official Instagram, Jeno looked striking with his platinum-blonde hair while wearing a tie and sleeveless button-down combo that showed off his masculine arms. His tie and shirt were both seamlessly tucked into the pants – perhaps giving fans a hint of what’s on trend this season from the brand.

Jeno is Ferragamo’s first global male ambassador. Photo: @ferragamo/Instagram

“We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo,” the brand’s creative director Maximilian Davis stated in the post.

Meanwhile, Jeno added that he is “very excited to create a synergy with the brand and [is] looking forward to disclosing our future projects”.

7 new Asian celebrity brand ambassadors named this summer, from Blackpink’s Jisoo’s and Xin Liu’s latest Dior Beauty campaigns and Yang Yang’s Valentino gig to NCT’s Jeno for Ferragamo

1. NCT’s Jeno x Ferragamo

2. Yang Yang x Valentino