Move over, Goop! 4 Asian celebrities who own lifestyle brands: from Priyanka Chopra Jonas’ Anomaly Haircare and streetwear with Jay Chou’s Phantaci and G-Dragon’s Peaceminusone, to Naomi Osaka’s Kinlò

Jun 3 , 2023

G-Dragon, Naomi Osaka and Priyanka Chopra Jonas all run successful lifestyle empires. Photos: @naomiosaka, @priyankachopra, @gdragon_offical/Instagram

While Hollywood’s Gwyneth Paltrow, Miranda Kerr and Jessica Alba have all become successful entrepreneurs, K-pop stars like BigBang’s G-Dragon are also starting their own brands like Peaceminusone

Priyanka Chopra Jonas’ Anomaly Haircare competes with Rihanna’s Fenty, Selena Gomez’s Rare Beauty and Kylie Jenner’s Kylie Cosmetics, while Naomi Osaka’s Kinlò sun care was picked up by Walmart

Celebrities like Gwyneth Paltrow, Miranda Kerr and Jessica Alba have all gracefully stepped into the realm of entrepreneurship, launching highly successful lifestyle brands. These ventures have not only generated substantial returns for their superstar founders but have also laid the foundation for enduring business empires.

Asia has witnessed its own wave of celebrity-driven business ventures too. These stars are not content with merely being the face of a brand or occasional collaborators, choosing to venture into the realm of big business. And their projects have the potential to become the next big celebrity brands with a global reach.

Here are four Asian celebrity entrepreneurs who are making waves in the business world right now.

1. G-Dragon

G-Dragon launched a fashion brand known as Peaceminusone. Photo: @peaceminusonedotcom/Instagram

Singer and rapper Kwon Ji-yong – better known as G-Dragon – may be famous for being the “King of K-pop” but he’s also an undisputed fashion icon. (Remember when he was the first K-pop artist to be invited to Paris Fashion Week, and photographed by Karl Lagerfeld for three separate Vogue covers in 2016?)

So it made sense when the BigBang member launched his own streetwear and lifestyle brand, Peaceminusone. Combining fashion, art and musical influences, the high-end label makes everything from graphic tees, hoodies and pants, to stylish accessories like hats, bags, jewellery and footwear. The avant-garde pieces reflect his haute couture affinities.

Peaceminusone collaborated with Nike to create the “G-Dragon Sneaker”. Photo: Peaceminusone

G-Dragon’s brand has since become popular with celebrities and fashionistas, both in Korea and worldwide, sported by A-listers like Bella Hadid, reggaeton artist J Balvin, and pro footballers Mbappé and Neymar.

2. Priyanka Chopra Jonas

Bollywood star Priyanka Chopra Jonas. Photo: @priyankachopra/Instagram

There’s no denying that Priyanka Chopra Jonas has one of the most enviable manes in the industry. Capitalising on her famously lustrous locks, the Quantico actress launched Anomaly, her own line of hair care products in 2022, emphasising natural active ingredients with Indian heritage like coconut oil and bamboo in eco-friendly packaging made from recycled waste.

Priyanka Chopra founded Anomaly in 2022. Photo: @priyankachopra/ Instagram