Advertisement
Advertisement
Advertisement
7 most successful celebrity beauty brands in the world, from Selena Gomez’ Rare Beauty and Rihanna’s multimillion-dollar Fenty Beauty, to Kylie Jenner’s Kylie Cosmetics and Gwyneth Paltrow’s Goop
STORYLynn Farah
- Rihanna’s Fenty Beauty reportedly propelled her to billionaire status – the company’s value shot up to US$5 million after it made a three-second cameo during her Super Bowl LVII halftime show
- Selena Gomez launched Rare Beauty during the pandemic and Gwyneth Paltrow’s Goop started out as a newsletter, while Kylie Jenner’s Kylie Cosmetics boasts the biggest social media following
They may be most famous for singing or acting, but some celebrities are also making big bucks through their beauty brands as they investigate ways to add to their wealth portfolio.
Read on for the seven most powerful celebrity beauty brands in the world right now.
1. Rihanna: Fenty Beauty
Advertisement
Rihanna launched Fenty Beauty in 2017 and owns a 50 per cent stake in the company. The beauty empire comes out on top after expanding into eight African countries in 2022. Fenty’s reach is amplified as it centres around its core mission of “inclusion for all women and skin-types”.
Solidifying its status as the No 1 successful beauty brand in the world is the fact that it is the most profitable when compared to other celebrity beauty brands, reports Cosmetify. Rihanna bolstered her brand’s media value when she famously wore the Fenty Invisimatte instant setting and blotting powder during her Super Bowl LVII performance. Cosmetify reports that Fenty’s brand value shot up by US$5 million after its three-second cameo during the live broadcast of the American football game.
Meanwhile, Forbes reports that at least US$1.4 billion of RiRi’s total net worth comes from Fenty Beauty.
2. Kylie Jenner: Kylie Cosmetics
