NewJeans’ Minji, the next ‘Human Chanel’? The new brand ambassador alongside Blackpink’s Jennie also danced in the music video for BTS’ J-Hope’s solo single ‘On the Street’ with bandmate Hyein

Mar 14 , 2023

NewJeans’ Minji might be only 18, but her brand power is already impressive. Photo: O!Oi

Minji was just named ambassador for Chanel Korea across 3 categories, beauty, fashion, and watches and jewellery – a first for the brand – and is already topping brand reputation ranking lists

The 18-year-old was the first member to be recruited to K-pop girl group giant NewJeans – and SM Entertainment and more agencies were getting in touch when she was just a middle schooler

Less than a year since its debut, South Korea’s NewJeans has already achieved major milestones, including topping the Melon Top 100 charts with its debut singles “Attention” and “Hypeboy” in the fastest time for a girl group. It’s no wonder NewJeans is making waves as one of the hottest fourth generation K-pop girl groups, with people certainly sitting up and paying “attention” to all five members.

But what do we know about NewJeans’ eldest member and de facto leader Minji, who confidently sets the tone for the group during interviews and live broadcasts with her charming personality?

1. Minji is an ambassador for Chanel Korea

NewJeans’ Minji is a Chanel Korea ambassador. Photo: @newjeans_official/Instagram

NewJeans members are also charting their own successes outside the group. In February, Minji was named as the official Chanel Korea ambassador. She represents not just one, but three different divisions of the prestigious luxury brand – beauty, fashion, and watches and jewellery.

NewJeans’ Hyein and Minji at N°1 De Chanel Garden event. Photo: @newjeans_official/Instagram

According to her agency Ador, this is the first time that Chanel Korea has selected just one ambassador to cover three categories. Not only that, Minji also appeared on the cover of Elle Korea’s March issue in Chanel’s signature tweed – another accomplishment, as it was her first time appearing solo on a magazine cover, per Soompi.

Further proving her brand power, Minji topped the Korean Business Research Institute’s brand reputation rankings in January, with Blackpink’s Jennie and NewJeans’ Hanni following her on the list.

2. She was the first member selected for NewJeans

Minji in the Plus Global Audition poster. Photo: Big Hit Entertainment, Source Music