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HoYeon Jung’s beauty and fitness regime, revealed: the Squid Game star and new Lancôme brand ambassador swears by Korean sheet masks, acupressure, Pilates – and striving for inner peace

Hoyeon Jung has a holistic and thoughtful approach to keeping fit and looking after her skin. Photo: @hoooooyeony/Instagram
Hoyeon Jung has a holistic and thoughtful approach to keeping fit and looking after her skin. Photo: @hoooooyeony/Instagram

  • As a Pilates-loving, flame-haired model she walked the runway or appeared in campaigns for brands from Chanel and Fendi to Louis Vuitton – and then came Netflix’s Squid Game
  • Since starring in the show, HoYeon Jung shot to global fame, and just joined Lily Collins and Zendaya as a Lancôme brand ambassador – so how does she keep her skin looking so good?

Since appearing in Netflix’s global hit Squid Game in 2021, Jung Ho-yeon (also known as HoYeon Jung) has truly become a household name.

Besides her acting prowess, Jung also happens to be one of Korea’s top models having worked with fashion houses from Chanel and Fendi to Louis Vuitton, graced numerous magazine covers and scored plenty of brand endorsements thanks to her natural beauty and svelte figure.

Hoyeon Jung was a model before she starred in Squid Game. Photo: @hoooooyeony/Instagram
Hoyeon Jung was a model before she starred in Squid Game. Photo: @hoooooyeony/Instagram
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Recently, the Screen Actor Guild winner added another feather to her cap by becoming Lancôme’s latest global ambassador, joining A-list stars Lily Collins, Zendaya and Amanda Seyfried, reports WWD.

As a new global sensation, fans can’t get enough of Jung’s beauty and style, with many online wondering out loud how she looks flawless 24/7 and keeps that toned figure. Here’s what we know about her beauty and fitness regimens.

Simple skincare

HoYeon Jung’s dewy skin is the envy of many – but she puts it down to a few simple steps. Photo: @hoooooyeony/Instagram
HoYeon Jung’s dewy skin is the envy of many – but she puts it down to a few simple steps. Photo: @hoooooyeony/Instagram

During her heyday as a flame-haired runway model in 2016, Jung shared her skincare routine with Vogue. She explained she has a minimalistic approach to skincare, using only a few trusted products and avoiding complicated routines.

Her skincare game includes toner, essence and moisturiser customised from Clinique Korea. However, she gave an interview to British Vogue more recently and had added a serum and eye cream to her routine – specifically Lancôme’s Advanced Genifique Serum. Her simple yet effective routine involves applying toner with a cotton pad, followed by serum, moisturiser, and finishing it off with eye cream.

HoYeon Jung proudly shows off the simplicity of her product routine in a video she made for Vogue several years ago. Photo: Vogue/YouTube
HoYeon Jung proudly shows off the simplicity of her product routine in a video she made for Vogue several years ago. Photo: Vogue/YouTube