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Song Hye-kyo’s luxury wardrobe staples: Netflix’s The Glory star is Fendi and Chaumet obsessed, but also champions Korean brands Avouavou and Michaa and goes casual in Sporty & Rich

Fendi ambassador Song Hye-kyo. Photo: @kyo1122/Instagram

There’s no dimming Song Hye-kyo’s star. Since debuting in 1996, the South Korean actress has featured in so many top-rated dramas we’ve lost count, with several becoming worldwide hits. From Full House in 2004 to Descendants of the Sun, Autumn in my Heart and most recently on Netflix’s The Glory, which returns to screens on March 10.

Song Hye-kyo at a Bottega Veneta fashion show. Photo: @kyo1122/Instagram
More than proving her acting prowess, 41-year-old Song has evolved with grace, transitioning from young and sweet roles in romcom dramas to playing mature and emotionally gripping characters in thrillers. Likewise, she’s become more than an actress, as she is now a sought-after brand ambassador and adored by fans as a beauty and style icon too.

Timeless and elegant are the words that best describe Song’s signature style, and below, we take a closer look at her wardrobe, from the designer brands she wears, to where she wore them, and the story behind the pieces.

Fendi fan

Song Hye-kyo can do soft and pretty as well as elegant and casual – is there no limit to her versatility? Photo: @kyo1122/Instagram

In February 2021, Song was selected as the first Korean ambassador of Italian fashion house Fendi. Since then, she’s often worn the brand and attended its fashion shows, as well as headlining its recent collections on the covers of Vogue Korea, Harper’s Bazaar Korea and Elle Korea, to name a few.

Song often shares her editorial looks on her Instagram, with the most recent ones featuring Fendi’s utilitarian-meets-glam pieces, like cargo mini skirts, jackets and silk trousers.

Song Hye-kyo rocking utilitarian Fendi pieces for a brand shoot. Photo: @fendi/Instagram

Recent sightings of Song clad in Fendi include her appearance at the Dongdaemun Design Plaza party for the opening of the Palazzo Fendi Seoul flagship, where she wore a look from the brand’s spring/summer 2023 ready-to-wear collection.

She was also spotted at the Fendi baguette bag’s 25th anniversary celebration in New York last September, wearing a chic all-black look consisting of a waxed leather jacket, crackled skirt, nylon tights – and her own white leather baguette bag, of course.

 
In her drama The Glory, she was even spotted toting the Peekaboo ISeeU Mini. She also wore Fendi in the promo video of the show.
Song Hye-kyo caused a stir in this Fendi suit top and shorts. Photo: @kyo1122/Instagram

Last year, it was a memorable sight seeing Song attending the brand’s haute couture autumn/winter show in all her post-lockdown Fendi glory. Her outfit, simple yet sophisticated, made waves on the internet. She graced the front row in a matching suit jacket and mini shorts, carrying an ISeeU petite bag in brown houndstooth wool.

Song Hye-kyo rocks a Fendi cross-body bag in Paris. Photo: @kyo1122/Instagram

A quick glance at her Instagram reveals more of her Fendi looks from years gone by too – donning a casual outfit with a Fendi bag, lounging in a soft white day dress, and posing in a body-tight logo dress, to name just a few.

Korean brand champion

Song Hye-kyo is a big fan of Korean brands Michaa and Avouavou. Photo: @kyo1122/Instagram

A global style icon, Song also proudly elevates key pieces from home-grown Korean brands to the world fashion stage – the most notable two being Michaa and Avouavou.

Song often wears Michaa’s modern business casual looks in photoshoots, the brand instantly recognisable for its mid-length shirt dresses, office-ready tweeds and day-to-night coats.

Song Hye-kyo often represents home-grown Korean brands at big events. Photo: @kyo1122/Instagram

Meanwhile, when gracing events for Chaumet, Song has opted to wear Avouavou on more than one occasion; the dove grey tube-cut dress she wore to the jewellery brand’s gala dinner in Seoul last September was by Avouavou.

Song Hye-kyo is always the picture of elegance. Photo: @kyo1122/Instagram

Another iconic Avouavou look was this black ensemble – a fitted top and floor-length tulle skirt – that she wore to perfectly match her regal Chaumet jewels at another gala event last summer.

Stunning in full Chaumet regalia

Song Hye-kyo wears Chaumet’s Gulfstream necklace and earrings. Photo: @kyo1122/Instagram

Always a picture of elegance, Song’s role as Chaumet ambassador, a position she’s held since 2018, is a match made in heaven. She’s donned several Chaumet jewellery sets over the years, many of which she’s worn with chic, timeless outfits.

Song Hye-kyo looked every inch the modern princess in Chaumet’s Dentelle de Lumière tiara. Photo: @kyo1122/Instagram

At the aforementioned gala night in Paris, Song flaunted the Ondes et Merveilles de Chaumet “Gulfstream” necklace and earrings, made with white gold, emerald and sapphire gemstones.

Another show-stopping look was when Song looked every inch a modern day princess in the brand’s diamond-encrusted Dentelle de Lumière tiara by Chaumet.

Song Hye-kyo has been brand ambassador for Chaumet since 2018. Photo: @chaumetofficial/Instagram
Embodying “grace and character” as per the brand, it was only fitting for Song to wear pieces from the house’s Joséphine collection, named after Empress Joséphine, Chaumet’s “first great client”. Song has also been pictured in creations from Chaumet’s Bee My Love collection in 2021, and the Liens collection in 2020.

Song’s choice of casual wear

Song Hye-kyo in a Sporty & Rich sweatshirt. Photo: @kyo1122/Instagram

Off-duty, Song is seen wearing casual pieces from clothing and apparel brand Sporty & Rich, as per her Instagram. She was also the muse in shoe brand Suecomma Bonnie’s previous campaigns.

Song Hye-kyo does casual as well as she does luxury. Photo: @kyo1122/Instagram

An actress seemingly without limits, Song’s style seems to be the same – versatile yet authentic, with an ability to look good in everything from high fashion and high jewellery brands to dressed-down casual wear.

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Song Hye-kyo
  • Ahead of The Glory’s return to the screen, we take a look at the wardrobe staples Song Hye-kyo can’t seem to live without – from her Fendi baguette bag to her Michaa tweeds
  • The Descendants of the Sun star is also a Chaumet brand ambassador, rocking expensive pieces like the Dentelle de Lumière tiara for events, and the brand’s Bee My Love bracelet