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Rihanna’s US$72,000 Jacob & Co. Super Bowl watch, revealed: the singer wore a Northern Lights timepiece covered in diamonds and rubies for her NFL halftime show, matching her red Loewe jumpsuit

Rihanna wearing her Jacob & Co. Brilliant Northern Lights watch at the Super Bowl on February 13. Photos: Jacob & Co., Getty Images
Rihanna wearing her Jacob & Co. Brilliant Northern Lights watch at the Super Bowl on February 13. Photos: Jacob & Co., Getty Images

  • RiRi may have stolen the NFL spotlight, but there’s one accessory that stood out the most from her outfit – her gleaming red Jacob & Co. Brilliant Skeleton Northern Lights timepiece
  • The wrist bling instantly caught the attention of fans, who scoured the internet to discover the brand’s previous celeb associations with icons like Cristiano Ronaldo and The Godfather film

Stealing the spotlight from Rihanna, one of the most iconic female music artists of all time, is no small feat.

Rihanna performs onstage during the Apple Music Super Bowl LVII halftime show at State Farm Stadium on February 12, in Glendale, Arizona. Photo: Getty Images
Rihanna performs onstage during the Apple Music Super Bowl LVII halftime show at State Farm Stadium on February 12, in Glendale, Arizona. Photo: Getty Images

During Rihanna’s NFL Super Bowl halftime show on February 12, her US$72,000 Jacob & Co. watch became the cynosure of attention as the songstress and her exquisite timepiece literally painted the big event red.

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The Jacob & Co. Brilliant Northern Lights timepiece complemented the “Umbrella” singer, as she illuminated the crowd with her blazing energy and stunning scarlet Loewe jumpsuit.

Rihanna’s timepiece match

Jacob & Co.’s Brilliant Skeleton Northern Lights Rose Gold Red watch. Photo: Jacob & Co.
Jacob & Co.’s Brilliant Skeleton Northern Lights Rose Gold Red watch. Photo: Jacob & Co.

The 44mm timepiece looked amazing with its 251 pavé-set, round-cut diamonds on the bezel, and dazzling crown flaunting 30 round-cut white diamonds, as reported by Hypebeast. The fully red crystal cover on what is easily one of Jacob & Co.’s most alluring timepieces made it the perfect pick for Rihanna on her special night.

Rihanna wearing Loewe as she performs onstage during the Apple Music Super Bowl LVII halftime show at State Farm Stadium on February 12, in Glendale, Arizona. Photo: Getty Images
Rihanna wearing Loewe as she performs onstage during the Apple Music Super Bowl LVII halftime show at State Farm Stadium on February 12, in Glendale, Arizona. Photo: Getty Images
Founder and creative director Jacob Arabo said, “Rihanna is like a goddess. She has it all, a sense of leadership like no other, heaps of talent and unique, vibrant energy. During the Super Bowl performance, she showed once again that she owns the stage, just any stage. And she’s a demanding customer. She only ever goes for the best of what we do.”

Hard work and celebrity endorsement combined have catapulted the luxury brand to gain sales and success