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Not just Chanel: 5 other luxury brands Blackpink’s Jennie loves, from Jacquemus and Marine Serre, to custom Mugler with Lisa, Jisoo and Rosé for the ‘Pink Venom’ MV, and Alexander Wang

Blackpink’s Jennie may be known as the “Human Chanel”, but she also reps a variety of other luxury brands from her wardrobe. Photo: @jennierubyjane/Instagram
Blackpink’s Jennie may be known as the “Human Chanel”, but she also reps a variety of other luxury brands from her wardrobe. Photo: @jennierubyjane/Instagram
Blackpink

  • Jennie Kim is a style icon in her own right so it’s no wonder Chanel scooped her up as the luxury brand’s global rep, but the K-pop star also dons Alexander Wang, like CL and Hyuna
  • She posed in an outfit by Simon Porte Jacquemus in December, and wears Marine Serre, a brand also favoured by K-pop idol Sandara Park, and the members of Red Velvet, Itzy and (G) I-dle

Hip, chic and always style savvy, Blackpink’s Jennie is inarguably one of this generation’s top fashion icons, and one of the most followed, too – with at least 73 million fans on her Instagram to boot.

Jennie Kim from Blackpink boasts over 70 million followers on her Instagram. Photo: @jennierubyjane/Instagram
Jennie Kim from Blackpink boasts over 70 million followers on her Instagram. Photo: @jennierubyjane/Instagram
Whether she is performing onstage or spending her days off hanging out with her bandmates, en route to a world tour or shooting an ad or music video, Jennie lives and breathes fashion as much as she does music. She’s been a long-time muse of Chanel (earning her the nickname “Human Chanel”), is part of Calvin Klein’s star-studded set of global ambassadors and represents Korean luxury eyewear brand Gentle Monster, to name a few.
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Jennie Kim has been dubbed the “Human Chanel”. Photo: @jennierubyjane/Instagram
Jennie Kim has been dubbed the “Human Chanel”. Photo: @jennierubyjane/Instagram

The 27-year-old is a fashion favourite of brands from all over the world. Why? It has to be due to how she looks effortlessly cool in whatever she wears, setting trends and making pieces sell out.

But what other designer labels does Jennie wear, aside from Chanel?

1. Jacquemus

Jennie from Blackpink was invited to Jacquemus’ spring/summer 2023 show. Photo: @jennierubyjane/Instagram
Jennie from Blackpink was invited to Jacquemus’ spring/summer 2023 show. Photo: @jennierubyjane/Instagram

In December 2022, despite having a packed schedule with her band’s Born Pink tour in France, Jennie made time to attend Le Raphia, Jacquemus’ spring/summer 2023 show, held just right outside Paris, per Hypebae. She appeared clad in a cream-coloured ensemble from the brand.

Blackpink’s Jennie posing with French fashion designer Simon Porte Jacquemus. Photo: @jennierubyjane/Instagram
Blackpink’s Jennie posing with French fashion designer Simon Porte Jacquemus. Photo: @jennierubyjane/Instagram
A friend of the designer, Simon Porte Jacquemus, per Allkpop, Jennie was also present at the show’s after-party. Previously, the singer had also graced the Jacquemus spring 2022 show in Hawaii, wearing a sultry, made-for-summer checkered and striped all-pink look.

2. Marine Serre