Meet Mark Mateschitz, the richest millennial in Europe: the son of late Red Bull CEO Dietrich ‘Didi’ Mateschitz inherited half the energy drink company’s stake – now his net worth is US$15.7 billion
- Mark Mateschitz, the 30-year-old son of late Red Bull CEO Dietrich ‘Didi’ Mateschitz, will step down from his former role at company to focus on being a shareholder, he announced
- Mark is also rumoured to inherit luxury properties, from a Fijian island and Austrian castles to real estate in London’s Knightsbridge, while fans wonder if he’ll invest in Formula One teams like dad
Mark Mateschitz is now the wealthiest millennial in Europe! The 30-year-old son of the recently deceased Red Bull co-founder Dietrich “Didi” Mateschitz earned his new title upon inheriting a 49 per cent stake in the company earlier this month – he’s now worth US$15.7 billion, according to the Bloomberg Billionaires Index.
Since its foundation in the 1980s, Red Bull has become a beverage behemoth in the industry. It even bagged annual revenues of around US$8 billion in 2021 after selling almost 10 billion cans of its flagship beverage, per Yahoo!
So, who is Mark Mateschitz, and what will be his new role at his late dad’s energy-drink empire?
He hails from Austria
Mateschitz spent his childhood as far away as possible from the spotlight. Per the Spanish newspaper El País, the young man initially took his mum’s surname. He only began using his dad’s surname upon completing his degree in business administration at Salzburg’s University of Applied Sciences.
Eventually, Mateschitz entered the Red Bull empire and took on senior positions in its companies, making him a viable successor to his father.
He launched his own drinks business
Taking after his tycoon dad, who co-founded Red Bull with Thai entrepreneur Chaleo Yoovidhya, Mateschitz also came up with his own beverage business in 2018.
