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Meet Tyson Beckford’s supermodel son, Jordan Craig Beckford: he hung out with Rihanna and appeared in Eminem’s music video as a teen – now he’s walking runways and releasing music

Is Jordan Craig Beckford (left) following in his supermodel father Tyson Beckford’s footsteps? Photos: @tysoncbeckford, @jcbeckford/Instagram
Is Jordan Craig Beckford (left) following in his supermodel father Tyson Beckford’s footsteps? Photos: @tysoncbeckford, @jcbeckford/Instagram

  • Jordan Craig Beckford, 24, grew up alongside celebrities like Eminem, Alicia Keys and Rihanna, even appearing in the music video for ‘No Love’ as a kid
  • His mum, meanwhile, is April Roomet – a stylist who’s dressed Snoop Dogg and worked in the costume departments for Jimmy Fallon, Jimmy Kimmel and Ellen DeGeneres’ TV shows

Tyson Beckford took the modelling world by storm in the 90s. He was the iconic Ralph Lauren Polo male model to beat and was even crowned as VH1’s model of the year in 1995. But most importantly, the 51-year-old changed the runway for generations to come. His striking features can be attributed to his father being half Chinese and half Jamaican, while his mother is of Panamanian descent, as per his bio on IMDB.

Tyson’s most recent modelling stint was courtesy of Beyoncé for the Adidas x Ivy Park campaign, which was released earlier this year.

A casual stroll through New York’s Central park? Here is Jordan Craig Beckford, supermodel Tyson Beckford’s son. Photo: @jcbeckford/Instagram
A casual stroll through New York’s Central park? Here is Jordan Craig Beckford, supermodel Tyson Beckford’s son. Photo: @jcbeckford/Instagram
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But Tyson’s son Jordan, a native of Los Angeles, California, is also no stranger to the modelling world. He might seem to be following in his father’s footsteps but, in fact, he is making a name for himself in the music industry under the alias Grey Craig.

So, what else do we know about Jordan Craig Beckford, also known as Grey Craig?

He grew up surrounded by celebrities

Jordan Craig Beckford (left) and Robyn Rihanna Fenty (right), back in the day. Photo: @aprilroomet/Instagram
Jordan Craig Beckford (left) and Robyn Rihanna Fenty (right), back in the day. Photo: @aprilroomet/Instagram

The 24-year-old’s mum is April Roomet, a celebrity stylist who has worked in the costume and design department for shows like Jimmy Kimmel Live, The Tonight Show with Jimmy Fallon and Ellen DeGeneres as well as for films like Starsky & Hutch and The Tenants. Her job entailed dressing up notable artists such as Snoop Dogg.

She shared a photo of her son when he was only three years old, together with Alicia Keys on the music video shoot for the latter’s song, “A Woman’s Worth”. Roomet also posted a photo of Jordan with Rihanna during Coachella when he was only 14.

He was in a music video with Eminem

Jordan Craig Beckford (left) in Eminem’s music video for “No Love”, featuring Lil Wayne. Photo: @aprilroomet/Instagram
Jordan Craig Beckford (left) in Eminem’s music video for “No Love”, featuring Lil Wayne. Photo: @aprilroomet/Instagram
The first face that you see when you watch Eminem’s music video for his song, “No Love” featuring Lil Wayne, is of a young Beckford. As per Roomet, the video was directed by Chris Robinson, who is known to direct music videos for popular artists such as Nicki Minaj, Tyga and A$AP Rocky.