Inside Jeffree Star’s Hidden Hills mansion, just sold for US$16.7 million: the YouTuber bid farewell to his LA estate to move to Wyoming – but what will happen to his pink Ferrari?
- The beauty guru may be controversial – from his yak farm to racism and misogyny allegations – but he’s made a luxurious living for himself, earning millions through YouTube
- Star sold his LA home for US$16.7 million: it comes with a private theatre, gym, spa, pool and all the trimmings, with neighbours including Kanye West and Miley Cyrus
How did Jeffree Star become so famous – and rich?
Star rose to prominence during the peak of MySpace in the 2000s, before he started posting videos on YouTube in 2013. The make-up vlogger and former singer was loved for his unique looks and charismatic persona.
Capitalising off his digital fame, Star launched Jeffree Star Cosmetics in 2014, producing vegan and cruelty-free lipsticks, concealers, setting powders, highlighters and more. According to Celebrity Net Worth, the company makes north of US$100 million annually, which easily adds up to his current US$200 million fortune.
Why is he so controversial?
It’s not all been smooth sailing for the beauty guru though. With over 15 million subscribers and his channel’s overall views surpassing 2.6 billion, netizens don’t let anything get past them. The make-up mogul was called out in 2020 for his alleged racist behaviour, which he’s apologised for in past videos. It’s not the first time either, with Star often being scrutinised for his “misogynistic” behaviour, as reported by multiple media sources.
Tougher times
The YouTuber has had his fair share of traumatic incidents too. Last year, Star was hospitalised after his car – a Rolls-Royce – flipped three times after hitting black ice in Wyoming, reported The Independent.