How Blackpink’s Jennie became K-pop’s fashion queen: from ‘Human Chanel’ to Boucheron muse and that viral hairpin look – 4 times the Korean idol proved she’s a serious style icon

Mar 7 , 2022

Four ways that Jennie from Blackpink has become the fashion queen of K-pop, adored by luxury brands from Chanel to Boucheron. Photos:@jennierubyjane/Instagram

Why do luxury brands love Blackpink’s Jennie so much? Besides a lifelong infatuation with Chanel, she has modelled for Calvin Klein, Chanel and Gentle Monster

In her Solo music video Jennie made waves with a simple stack of hairpins, and she was even called in to serve as a guest editor at Vogue Korea

Blackpink may not have released any new music since 2020’s The Album, but the girls are still making waves, and this is especially true for Jennie, who’s thriving on the fashion scene. Just a cursory scroll through her Instagram will reveal how busy she’s been these last few months, modelling for luxury fashion brands like Calvin Klein, Chanel and Gentle Monster, to name a few. She’s constantly praised for her sense of style, and was even nicknamed the “Human Chanel” for her devotion to the luxury fashion house.

So, what exactly makes her the ideal fashion icon?

1. She can make anything go viral

Jennie can make the most simple items a fashion statement. Photo: @jennierubyjane/Instagram

There’s no doubt Jennie’s influence is immense, but she really showed her power when she made an incredibly simple fashion item go viral. During a performance for her 2018 solo single, called Solo, she stacked hairpins on either side of her face, and the look got so much attention that people dubbed it “Jennie’s hairpins”. They were simple bobby pins – an item likely in the wardrobes of millions – but Jennie made the style all her own.

2. She’s immersed in every aspect of fashion

Jennie’s interest in fashion goes beyond dressing up. Photo: @jennierubyjane/Instagram

A true fashion icon isn’t just fashionable. Having been a fashion lover – particularly a Chanel lover – since childhood, it’s no surprise that she not only models for fashion brands, but also works behind the scenes.

She was a contributing editor for Vogue Korea’s March 2021 issue, planning photoshoots, deciding on the concepts, and styling hair, make-up and clothes – all of which she then modelled herself, on the cover.