6 K-pop idols who are ‘human luxury brands’, from BTS’ V and Exo’s Kai for Gucci, and Blackpink’s Jennie and Jisoo for Chanel and Dior, to Girls’ Generation’s Yoona and Ive’s Wonyoung for Miu Miu

Feb 14 , 2022

K-pop idols synonymous with luxury fashion brands like Chanel (Blackpink’s Jennie), Gucci (BTS’ V), Dior (Blackpink’s Jisoo) and Miu Miu (Ive’s Wonyoung). Photos: @jennierubyjane, @sooyaaa__, @for_everyoung10/Instagram; Big Hit Entertainment

V loves bold Gucci looks, including the green suit he wore in the music video for Dynamite, but it is Exo’s Kai who is the brand’s official ambassador

At Paris Fashion Week, Jennie and Jisoo both showed their love for Chanel and Dior respectively, with Jennie fronting the Chanel Coco Crush fine jewellery collection too

There’s no question that K-pop idols splurge on luxury items, and that luxury brands love idols right back. There have even been idols who are seen wearing one particular brand so much that fans – and sometimes even the brand themselves – have given them a “human luxury brand” tag.

So who are the idols that embody luxury fashion houses? Here are 6 of them …

1. Blackpink’s Jennie: human Chanel

Blackpink’s Jennie is seen wearing Chanel at every type of occasion. Photo: @jennierubyjane/Instagram

The title of “human Chanel” could only go the face of the luxury house, Jennie. Having been a brand ambassador since 2018, she’s very often seen wearing Chanel items whether for her daily outfits or photoshoots, and she is a frequent face at their seasonal shows. At January’s spring/summer 2022 show in Paris, she wore a red tweed two-piece. She was also the face for the Chanel Coco Crush fine jewellery collection that launched in late 2021.

Blackpink’s Jennie at Paris Fashion Week in 2021. Photo: @jennierubyjane/Instagram

In case there was any doubt, Jennie has mentioned that Chanel even had an impact on her childhood. In an interview with Elle Indonesia, she said that when she was younger, she used to go through her mother’s wardrobe and look for any vintage Chanel, marking the beginning of her fashion journey.

2. Blackpink’s Jisoo: human Dior

Blackpink’s Jisoo is Dior’s global ambassador. Photo: @sooyaaa__/Instagram

Much like her bandmate Jennie, Jisoo has been nicknamed the “human Dior” after starting to work with the brand in 2019 and officially being named a global ambassador in 2021. The luxury fashion house themselves acknowledged that Jisoo “embodies the house’s modernity and the passionate creativity of Maria Grazia Chiuri”, referring to the brand’s creative director. The singer even inspired Dior’s autumn/winter 2021-22 collection.

Blackpink’s Jisoo during Paris Fashion Week 2021. Photo: @sooyaaa__/Instagram