6 K-pop idols who are ‘human luxury brands’, from BTS’ V and Exo’s Kai for Gucci, and Blackpink’s Jennie and Jisoo for Chanel and Dior, to Girls’ Generation’s Yoona and Ive’s Wonyoung for Miu Miu
![K-pop idols synonymous with luxury fashion brands like Chanel (Blackpink’s Jennie), Gucci (BTS’ V), Dior (Blackpink’s Jisoo) and Miu Miu (Ive’s Wonyoung). Photos: @jennierubyjane, @sooyaaa__, @for_everyoung10/Instagram; Big Hit Entertainment](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/02/13/556f7e2f-64d0-4914-9835-8914d30cfe1f_63872124.jpg?itok=5loyV0BE&v=1644753751)
- V loves bold Gucci looks, including the green suit he wore in the music video for Dynamite, but it is Exo’s Kai who is the brand’s official ambassador
- At Paris Fashion Week, Jennie and Jisoo both showed their love for Chanel and Dior respectively, with Jennie fronting the Chanel Coco Crush fine jewellery collection too
So who are the idols that embody luxury fashion houses? Here are 6 of them …
1. Blackpink’s Jennie: human Chanel
![Blackpink’s Jennie is seen wearing Chanel at every type of occasion. Photo: @jennierubyjane/Instagram Blackpink’s Jennie is seen wearing Chanel at every type of occasion. Photo: @jennierubyjane/Instagram](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2022/02/13/47f08711-4e81-4e2a-9128-1114dc4bd446_7390c88c.jpg)
![Blackpink’s Jennie at Paris Fashion Week in 2021. Photo: @jennierubyjane/Instagram Blackpink’s Jennie at Paris Fashion Week in 2021. Photo: @jennierubyjane/Instagram](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2022/02/13/c43ff377-7d86-4777-b322-050d318744b3_7390c88c.jpg)
In case there was any doubt, Jennie has mentioned that Chanel even had an impact on her childhood. In an interview with Elle Indonesia, she said that when she was younger, she used to go through her mother’s wardrobe and look for any vintage Chanel, marking the beginning of her fashion journey.
2. Blackpink’s Jisoo: human Dior
![Blackpink’s Jisoo is Dior’s global ambassador. Photo: @sooyaaa__/Instagram Blackpink’s Jisoo is Dior’s global ambassador. Photo: @sooyaaa__/Instagram](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2022/02/13/0e15c4b5-711f-4c68-9375-10c6098d4131_d7491f3d.jpg)
Much like her bandmate Jennie, Jisoo has been nicknamed the “human Dior” after starting to work with the brand in 2019 and officially being named a global ambassador in 2021. The luxury fashion house themselves acknowledged that Jisoo “embodies the house’s modernity and the passionate creativity of Maria Grazia Chiuri”, referring to the brand’s creative director. The singer even inspired Dior’s autumn/winter 2021-22 collection.
![Blackpink’s Jisoo during Paris Fashion Week 2021. Photo: @sooyaaa__/Instagram Blackpink’s Jisoo during Paris Fashion Week 2021. Photo: @sooyaaa__/Instagram](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2022/02/13/1e4b59d2-feff-4b8c-bad3-489175964fc4_8a66ae79.jpg)
She attended the Dior womenswear spring/summer 2022 show in Paris, nabbing a seat next to Dior’s CEO, Pietro Beccari. She wore an embroidered white Dior dress, and – living up to the “human Dior” title – carried various Dior bags throughout her trip.
3. BTS’ V: human Gucci
![BTS’ V’s stage outfits often incorporate bold Gucci items. Photo: @aspire_for_BTS/Twitter BTS’ V’s stage outfits often incorporate bold Gucci items. Photo: @aspire_for_BTS/Twitter](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2022/02/13/e68e9091-0867-4ab0-9552-48247045693e_31b4b961.jpg)