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10 royals with the highest Instagram earning potential, revealed – between Queen Elizabeth, Kate Middleton, Prince William and Queen Rania of Jordan, who rules the social media space?
STORYTracey Furniss
- Prince Charles and Camilla Parker Bowles could earn up to US$5,155 per sponsored post – are Prince Harry and Meghan Markle missing out by quitting Instagram?
- French President Emmanuel Macron is also royalty, raking in a potential US$9,190 with his 2.7 million followers, while Dubai’s crown prince leads the royals of the Middle East
If you’re a royal watcher or celebrity hound fascinated with the lives of the rich and fabulous, social media is a great way to get glimpses into their daily lives.
The Duke and Duchess of Sussex famously shut down their @sussexroyal Instagram account in March 2020 when they stepped back from royal life, opting to live a more private existence. But could they be missing out on another form of revenue by not being on social media?
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A recent survey by money.co.uk in collaboration with Influencer Marketing Hub found that royal Instagram accounts have the potential of earning tens of thousands of dollars per sponsored post – if they were ever a little short of cash. The survey is also a good insight into which royals have the most followers and engagement globally.
We took a look at the top 10 royal influencers and their social media earning potential.
1. Prince William and Kate Middleton
Topping the list is Britain’s king and queen-in-waiting with their @dukeandduchessofcambridge Instagram account, which has more than 13 million followers. According to the study, Kate Middleton and Prince William have a potential earning of up to US$43,360 per sponsored post.
2. Crown Prince Hamdan Bin Mohammed Al Maktoum of Dubai
