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Son Ye-jin’s phenomenal 2021 so far: after that Hyun Bin relationship reveal, the Crash Landing on You star nabbed a Valentino deal and possible role in K-drama 39, but what about a Hollywood debut?

Son Ye-jin’s 2021 so far: deals, dramas and her beau Hyun Bin. Photos: @yejinhand/Instagram, TVN, Smart Communications
Son Ye-jin’s 2021 so far: deals, dramas and her beau Hyun Bin. Photos: @yejinhand/Instagram, TVN, Smart Communications

  • Filming for her Hollywood debut movie The Cross, directed by Andrew Niccol and starring Sam Worthington, may be delayed due to Covid-19
  • Louis Vuitton signed BTS, Fendi got Song Hye-kyo – and Crocodile Ladies has Son Ye-jin; fans should scope the BinJin moments in Smart Communications’ ad too

The year 2020 saw K-drama Crash Landing on You became a record-breaking global hit, turning actress Son Ye-jin into one of the most bankable stars in Korea, and “BinJin” – the cutesy nickname given to the actress and her co-star Hyun Bin – into a real-life couple.
Son’s onscreen character, Yoon Se-ri, was perhaps an ideal fit: not only a heiress but a lover, businesswoman and fashion icon, she brought plenty of depth to the role. Over a year later, the show is still attracting viewers and making waves. No wonder Son became a leading Korean actress and “CF queen”.
A scene from the hit K-drama, Crash Landing on You. Photo: TVN
A scene from the hit K-drama, Crash Landing on You. Photo: TVN
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Sadly for us, Son hasn’t taken on any big roles since Crash Landing, but that doesn’t mean her 2021 hasn’t been eventful. Here’s what she’s been up to.

Things are going very well with boyfriend Hyun Bin

 
Ever since Korea’s Dispatch reported the relationship between Son Ye-ji and Hyun Bin, and both agencies confirmed the news, the couple has been very low key about their dating life. They have been nearly impossible to spot together.
Hyun Bin and Son Ye-jin in Smart Communications’ latest campaign this February. Photo: Smart Communications/YouTube
Hyun Bin and Son Ye-jin in Smart Communications’ latest campaign this February. Photo: Smart Communications/YouTube
So in February 2021, when Philippines’ Smart Communications unveiled its Simple Smart Ako campaign featuring the power couple, fans ate it up. BinJin’s sweet chemistry in the video led to the rise of hashtags like #InSmartWeTrust, #SmartBinJin and plenty more across social media.