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Julia Roberts and Chopard’s Happy Diamonds exclusive behind the scenes video – Cannes favourite Xavier Dolan directed the new campaign just in time for Watches & Wonders

STORYSCMP Style ReporterJacqueline Tsang
Xavier Dolan works with Julia Roberts on Chopard’s new Happy Diamonds campaign. Photo: Chopard
Xavier Dolan works with Julia Roberts on Chopard’s new Happy Diamonds campaign. Photo: Chopard
Fashion

  • Luxury jewellery brands have stepped up this season with campaigns led by K-drama and Hollywood stars, like the Eat Pray Love and Ben Is Back actress
  • Travel might be Roberts’ greatest extravagance, but her happiness tips include being kind and surrounding yourself with compassionate friends

Watches & Wonders season is here, and it has been a solid two weeks of nonstop horological innovations and new watch straps. Brands have also stepped up their game with star power, launching campaigns featuring a dazzling array of celebs, from Hollywood to K-drama.
Xavier Dolan works with Julia Roberts on Chopard’s new Happy Diamonds campaign. Photo: Chopard
Xavier Dolan works with Julia Roberts on Chopard’s new Happy Diamonds campaign. Photo: Chopard
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Chopard managed to nab Julia Roberts for their new Happy Diamonds campaign. The brand’s signature Happy Diamonds watches are known for the loose diamonds tumbling over the dial, and it’s no accident that it chose Roberts with her million-watt smile to convey the joie de vivre that is the centre of this particular launch.

The actress is particularly known for her warmth and sunny personality, and while she admitted that her greatest extravagance was travel – not something she would have been able to splurge on of late – her top tips for happiness are actually closer to home: “Be kind to others; surround yourself with loving, kind, compassionate people; and kissing … followed by dancing for a close second!”

Xavier Dolan works with Julia Roberts on Chopard’s new Happy Diamonds campaign. Photo: Chopard
Xavier Dolan works with Julia Roberts on Chopard’s new Happy Diamonds campaign. Photo: Chopard

The brand got 32-year-old Cannes favourite Xavier Dolan to direct the campaign with Roberts, and it has shared the behind-the-scenes footage exclusively in Asia with STYLE.

“I am really happy right now,” Roberts said during the shoot. “It’s been such a beautiful day and I have felt such a really great sense of kinship that I had not expected today, so I’m super happy.”