How Netflix’s It’s Okay to Not Be Okay K-drama star Seo Ye-ji made luxury Korean fashion brands like Minju Kim, Subyul and Eenk famous – check out the amazing outfits she wore on the show

Sep 17 , 2020

Seo Ye-ji's wardrobe in the Netflix show It’s Okay to Not Be Okay is full of delicious pieces by Korean labels – the K-drama star is pictured here in a white gown worn with a crochet bustier by luxe Korean fashion brand Eenk. Photo: TVN

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On Netflix’s It’s Okay to Not Be Okay, Seo Ye-ji often wears luxury labels like Chanel and Cartier but also represents some of Korea’s top local brands, such as Minju Kim, Subyul, Eenk and Playnomore – a look at some of the K-drama star’s fashionable ‘local’ moments on the hit TV show

Korean designers are finally having a big moment in the sun now that K-pop and K-drama taking over the world. Take Netflix’s latest hit It’s Okay to Not Be Okay, for instance. The K-drama actress Seo Ye-ji’s stunning fashion choices have wowed fans and fashion lovers, and while outfits from notable luxury labels like Chanel and Cartier feature in her wardrobe, Seo has also thrown local Korean brands into the international spotlight – here are a few of our favourite ones.

Subyul

It’s Okay to Not Be Okay lead star Seo Ye-ji. Photo: TVN

While Seo’s character, Ko Moon-young, loves her Cartier jewellery, she also frequently turns to local brands for deliciously ornate pieces. Korean brand Subyul is behind these beautiful emerald drop earrings.

Playnomore

Seo accessorises this magenta floral dress with a bold handbag from Playnomore in textured midnight blue croc and chunky chain detailing, giving the feminine outfit an edgy appeal.

Minju Kim