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Explainer / How have beautiful brows evolved over the decades? From Pamela Anderson’s Y2K high arches to Zendaya’s versatile styles and the full, natural brow

From Pamela Anderson to Zendaya, how have beautiful brows evolved over the decades? Photo: WireImage
From Pamela Anderson to Zendaya, how have beautiful brows evolved over the decades? Photo: WireImage
Beauty

From understanding your natural shape to choosing the right products and techniques, here’s everything to know for flawlessly groomed arches

Achieving perfect brows is an art, a balance of enhancing what nature gave you and employing the right tools and techniques.

Eyebrow trends have dramatically evolved over the past few decades, reflecting broader shifts in fashion and beauty ideals. In the 90s and early 2000s, thin, highly arched brows were all the rage, epitomised by celebrities like Gwen Stefani and Pamela Anderson. However, as we moved into the 2010s, a significant shift occurred, with fuller, more natural brows coming into vogue.
Gwen Stefani with classic 90s brows at the 1998 Bay Area Music Awards, in San Francisco. Photo: Getty Images
Gwen Stefani with classic 90s brows at the 1998 Bay Area Music Awards, in San Francisco. Photo: Getty Images
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This change was largely influenced by iconic figures such as Cara Delevingne, whose thick, untamed brows sparked a movement towards embracing natural beauty. Similarly, Rosie Huntington-Whiteley’s groomed arches and Zendaya’s versatile brow styles have set new standards for brow beauty. They may have drawn inspiration from Audrey Hepburn and Brooke Shields, early trailblazers of the bold brow look.
Cara Delevingne’s thick, untamed brows sparked a movement towards embracing natural beauty, beginning in the early 2010s. Photo: Getty Images
Cara Delevingne’s thick, untamed brows sparked a movement towards embracing natural beauty, beginning in the early 2010s. Photo: Getty Images

The journey to beautiful brows begins with understanding your natural eyebrow shape. “This is not about forcing your brows into a predetermined style but rather discovering the shape that best compliments your features,” says make-up artist Lisa Moore. To do this, start by examining your face in a well-lit mirror. Note where your brows naturally begin, arch and end. “Ideally, your brow should start in line with the bridge of your nose, peak in line with the outer edge of your iris, and end at a diagonal from the outer corner of your eye,” Moore says.

Audrey Hepburn went against the grain in the 1940s with her thick, straight brows. Photo: Bettmann Archive
Audrey Hepburn went against the grain in the 1940s with her thick, straight brows. Photo: Bettmann Archive

Once you’ve identified your natural shape, the next step is knowing how much hair to tweeze or wax. Over-plucking is a common mistake that can leave you with sparse, uneven brows. To avoid this, using a good pair of tweezers and working in natural light are key. “Start by removing stray hairs outside your brow line, and be conservative,” advises Moore. “You can always remove more hair, but growing it back takes time.”

Brooke Shields is renowned for her thick, fluffy brows, which have themselves been described as “iconic”. Photo: WireImage
Brooke Shields is renowned for her thick, fluffy brows, which have themselves been described as “iconic”. Photo: WireImage

Laura Pucker, owner of BBE Media and author of the blog Pucker Up Beauty, shares a few must-have tools in her arsenal for achieving perfect brows. The first is what is known as a spoolie brush, which Pucker explains has two uses: “Use it before going in with any product to shape and groom your eyebrows, then come back to it after the product is applied to even it out and blend it in well.” She adds that when using powder, or a gel or pomade, an all-angled brush is a must for ensuring a natural, feathered look rather than a harsh, overly manicured one.

Charlotte Tilbury Brow Cheat brush and pencil. Photo: Handout
Charlotte Tilbury Brow Cheat brush and pencil. Photo: Handout