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10 celeb-tested beauty products that went viral in 2023: from Dior to Orveda, these are the must-haves Taylor Swift, Kim Kardashian, Kendall Jenner and Hailey Bieber couldn’t live without
- From the Pat McGrath lipstick shade Taylor Swift relies on for her trademark pout to the Color Wow spray that makes Kim K’s hair so perfectly glossy, these items have passed the celebrity test
- Lana Del Rey and Hailey Bieber are fans of Milk Makeup primer, Kylie Jenner’s a Dior blush girl, and Kendall Jenner and Rosie Huntington-Whiteley swear by Charlotte Tilbury’s illuminating cream
Social media has been overtaken by micro-beauty trends – from Tik Tok to Instagram, all anyone can see on their “For You” page are content creators raving about the latest beauty purchase that “you absolutely have to buy”.
But which of the hundreds of influencer-endorsed products do you actually need in your make-up bag?
From the plethora of 2023’s most viral products, Style’s editors have hand-picked the ones that have been vouched for by celebrities and their make-up artists.
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From Kylie Jenner’s Dior blush to Taylor Swift’s signature Pat McGrath pout, here are 10 of 2023’s most viral beauty products approved by our favourite celebs.
1. Charlotte Tilbury’s Hollywood Flawless Filter
The Charlotte Tilbury Hollywood Flawless Filter has taken the beauty world by storm, thanks in part to endorsements from celebrities like Kendall Jenner and Rosie Huntington-Whiteley. Its creamy formula and glowing finish have turned the product into a viral sensation, capturing rave reviews and cultivating a dedicated fan base.
2. Rhode’s peptide lip tints
Hailey Bieber is once again at the forefront of nailing and popularising viral beauty looks, including everything from “latte girl” to “strawberry girl” make-up. Her secret to flawless lips? Her Rhode peptide lip tints. Available in four shades, the cult-favourite glides effortlessly onto the lips, leaving a luxurious and glossy finish.