Independent watchmaker Philippe Dufour saw his big break in Asia
Philippe Dufour has worked tirelessly to create masterpieces in horlogerie
, Philippe Dufour had yet to make a name for himself, despite his groundbreaking innovations for heritage watch maisons such as Audemars Piguet and Jaeger LeCoultre. Dufour's Grande Sonnerie minute-repeater wristwatch - a world's first which took him 36 months to finish - didn't get any orders after its Baselworld debut until he came across an Asian dealer who offered to show the piece in Singapore.
"First thing I did was to find a map. I mean, where is Singapore?" Dufour recalls the day that changed everything. Before he could fully digest the details, Dufour had hopped on the next flight to Singapore. His masterpiece, which he had planned to store in a Swiss bank vault in Europe, was immediately sold in Singapore with three additional orders.
Fast forward to today, Asia has become the market leader for Swiss luxury watch exports and Dufour, now one of the most celebrated master independent watchmakers of our time, makes regular trips to the once strange land to meet some of his most important collectors.
His Simplicity watch collection - arguably the most desirable timepiece by Dufour - also has a close connection to Asian collectors, especially in Japan. Out of the 200 pieces ever made, 120 were sold via Shellman - an institutional watch boutique in Tokyo founded by Yoshi Isogai.
"Asian collectors are more knowledgeable now. The evolution has been remarkable," Dufour says. "It's good news for us [independent watchmakers]. We do what we do out of love and passion. Today, we are getting more recognition for that."
While the Asian market might have opened doors for Dufour, it was Vallee de Joux that nurtured his knowhow and skills.
Growing up in a family of watchmakers including his father and grandfather, the interest in mechanics came naturally for Dufour. After graduating from Ecole d'Horlogerie de la Vallee de Joux, Dufour began his career with Jaeger-LeCoultre. His next venture with General Watch & Co took him to the Caribbean. He returned to his roots in 1974. After short stints at Gerald Genta and Audemars Piguet, he decided to go solo in 1978. Dufour spent the first few years of his independent career on restoring pocket watches for auction houses.
"Some of the best pocket watches were made from 1850s to 1920s, very technical watches - minute repeaters from Patek Philippe and Vacheron Constantin, for example," Dufour says. "After working on those pieces, I wanted to make watches like those again. So I began working on the side."
The result was the Grande et Petite Sonnerie open-faced pocket watch. Only five pieces were made. One was auctioned at Sotheby's in 2012, fetching the considerable sum of HK$1.34 million. Dufour, however, wasn't able to take full credit of the important piece as it was made for Audemars Piguet and retailed by Asprey.