IWC celebrates launch of Pilot's Watches with star-studded party

Feb 4 , 2016

Ralf Moller and IWC CEO Georges Kern strike an interesting pose at the event #stylescmp

Vivian Chen

EVENT IWC SCHAFFHAUSEN GALA DINNER
WHERE PALEXPO, GENEVA, SWITZERLAND

: IWC Schaffhausen treated guests to a 1930s-inspired gala party held during the Salon International de la Haute Horlogerie (SIHH) fair in Geneva. To celebrate the launch of its new Pilot's Watches collection, IWC transformed the venue into a retro-esque aircraft hangar.

More than 20 dancers flown in from England entertained the crowd, with choreography designed for the occasion. Over 800 guests including Hilary Swank, Christoph Waltz, Chris Evans and Formula One drivers Lewis Hamilton, Nico Rosberg and supermodels Adriana Lima and Karolina Kurkova attended the stellar party. IWC CEO Georges Kern stole the show as he took to the stage to flaunt his drumming skills.

OVERHEARD Mr CEO on the drums is the real deal. Wonder how long he has practised for the skit.

CHIC CHAT with Lewis Hamilton

How do you like Hong Kong?

IWC

Vivian Chen

In the trade since 2009, Vivian Chen is a seasoned features journalist. As the Deputy Editor of STYLE Magazine, Vivian represents the publication at various fashion and luxury events including Paris Haute Couture Week and Salon International de la Haute Horlogerie. Vivian’s beat focuses on fashion, watches and jewellery. Her story “Independent Minds” won Excellence Award for Best Feature on Timepieces at Asian Publishing Awards 2014. Vivian also manages the magazine’s social media platforms and digital content. She was invited as a keynote speaker at Facebook Ecommerce Business Summit in Shenzhen, China.