5 things to look out for at W&W 2015

Sep 22 , 2015

The Cuckoo Clock exhibition is one of STYLE's 5 things to look out for at the upcoming Watches&Wonders

Stephanie Ip

The third annual Watches&Wonders will take place in Hong Kong next week (September 30 to October 3). STYLE will, of course, be on scene to report.

Besides following us on Instagram to get a first-hand look at all the novelties, here are five things you should not miss at the fair.

STYLE team is busy preparing for the third edition of Watches&Wonders. Check back for more! #watches #luxury #timepiece #watchesandwonders #editorial #report #Style #StyleSCMP #flatlay

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1. Walk through the “24 Hours in the Life of a Swiss Cuckoo Clock” exhibition

The cuckoo clock and its gentle coos may have become the object of tourists’ attention these days, but its mechanism and design are still very much iconic of Swiss savoir-faire. The students at Geneva University of Art and Design (HEAD) have taken it upon themselves to reinvent this enchanting timepiece. They came up with innovative ideas to produce 24 ingenious projects that tell time through the cuckoo’s repeated song. Take a walk through the inventive and delightful staging of the cuckoo clocks, which will be exhibited in Asia for the first time at Watches&Wonders following spectacular reception at top institutions in Paris, Langenthal, Boston and Montreal.