What Venezia FC’s promotion to Serie A means for tourism in Italy’s La Serenissima
Football may not seem an obvious reason to visit Venice, but with its team now in the top league, a visit offers the chance to see Italy’s top players in action at the modest Stadio Penzo
Venice tempts travellers from across the globe with its gondolas gliding along romantic canals; sumptuous Baroque and Gothic palaces; and museums filled with masterpieces by Canaletto, Titian and Tintoretto. But now there is an added, perhaps surprising, reason to plan a holiday to the Italian city: the chance to see the superstars of Serie A.
More used to battling relegation or bankruptcy, Venezia Football Club managed to gain promotion to the top Italian league in April, and with the 2024/25 season having just kicked off, there is now a rare opportunity to combine a weekend break in a Unesco World Heritage city with a top-flight soccer match, maybe even against the likes of AC Milan (the match scheduled for April 27), Napoli (March 16), Juventus (May 25) or the reigning champions, Inter Milan (January 12).
Standing beneath swirling green, orange and black banners emblazoned with the Lion of Venice, I recognise burly gondoliers and scholarly students, butchers, barmen and chefs, Murano glass workers and tattooed water-taxi pilots, all bellowing out bawdy football chants. Mums and dads bring their kids from an early age, while hundreds of Venetians who have been priced out of the Serenissima and live in the surrounding countryside attend matches to reconnect with their Venezianità (all that is related to being Venetian).
“I am proudly born and bred in Venice”, says waiter Igor Pajalich, taking a break from cheering wildly as his team go on the attack. “And for all the people I know here, coming to see a match at Stadio Penzo, it is just the best day out, win, draw or lose.”