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Destinations known | Asia-Pacific’s winners and losers as tourists satisfy pent-up demand for travel

  • The tourism industry is talking up the prospects of travel rebounding to exceed pre-pandemic levels. Some places are more ready than others to receive visitors
  • In Asia-Pacific four countries are ahead of the pack, with Hong Kong in last place. Entry restrictions will be among the biggest factors, one analysis finds

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A handicraft stall at a market in Suva, Fiji, the Asia-Pacific tourist destination deemed best placed to benefit from the pent-up demand for travel as coronavirus curbs ease. Photo: Xinhua

“The pent-up demand for travel”. It’s a phrase we’re hearing more and more in reference to the expected – and in some places unfolding – rush back to pre-Covid patterns of travel and tourism.

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Google those words and you’re presented with headlines such as “Despite pandemic and Ukraine crisis, pent-up demand for travel is growing”, “Tourism enjoys strong start to 2022 while facing new uncertainties” and “[Company X and Y] See Pent-Up Travel Demand Unrestrained by War”.

The prevailing view is that the recovery in the travel sector will continue apace even though, in the words of the United Nations World Tourism Organisation, “the Russian invasion of Ukraine adds pressure to existing economic uncertainties, coupled with many Covid-related travel restrictions still in place”.

Even rising oil costs and the increasing understanding of the damage we do to the climate are surmountable in the rush to regain, or even surpass, 2019 levels of fun and frolics.

Sunset on Boracay. Pent-up demand for travel saw the Philippine holiday island exceed its visitor quota over Easter. Photo: Shutterstock
Sunset on Boracay. Pent-up demand for travel saw the Philippine holiday island exceed its visitor quota over Easter. Photo: Shutterstock

Other articles warn that “Pent-up travel demand could lead to holiday headaches”, citing problems associated with large numbers of people suddenly wishing to make use of travel infrastructure that has been degraded during the Covid-19 shutdowns.

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