Pay-a-Vegan: the app that wants to pay you to eat plant-based
- Founder Eiko Onishi wants to encourage more restaurants to offer vegan menu options
- She also hopes to connect meat-free eaters to those restaurants, when the app launches in June
For every receipt showing a vegan meal uploaded to the app, Pay-a-Vegan will credit the user with US$1 to be redeemed in the service’s partner restaurants. Gathering receipts will give app-makers an idea of what people are eating and where: consumer analysis they intend to share with subscribed food vendors.
“What is the problem with going vegetarian or vegan once a while?” asks app founder, Eiko Onishi. “Especially this time of year, Chinese people are eating a lot of meat and seafood at banquets. I want to change that, though I’m not asking people to not eat meat at all.
“Instead of convincing people to open a new, purely vegan restaurant, it’s easier to ask regular restaurants to perhaps increase their vegan options.”
Pay-a-Vegan’s aims are twofold: on the one hand, Onishi wants to encourage more restaurants to offer vegan food; on the other, the app will connect vegans with restaurants that are newly catering to their lifestyle.