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A deep dive into the mysterious subcultures of cryptocurrency obsessives

  • They call each other ‘fam’, cheer those doing well and commiserate with those who get ‘rekt’ – they belong to online communities driving cryptocurrencies

Reading Time:15 minutes
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Cryptocurrencies are stronger than ever, and it is thanks to the communities online that drive the buying and selling of it. Photo: Getty Images

I can’t explain exactly how I ended up on crypto Twitter (or CT, as it is known in the cryptosphere) and in the cryptocurrency-focused Telegram and Discord groups I started lurking in late last summer.

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There was a bull run (when stock prices are on the rise) going on at the time – market confidence was high, investors were buying and prices were going up – and whenever cryptocurrency values skyrocket, the press spew headlines about improbable fortunes.

“This mum quit her job to focus on crypto full time and build ‘generational wealth’. Now, she makes around $80,000 per month.” “This 33-year-old ‘dogecoin millionaire’ is now being paid in the meme-inspired cryptocurrency – and continues to buy the dips.”

The subject was impossible to avoid, and my long-standing if until now private, nerdy interest in the machinery of our enigmatic financial markets propelled me towards it.

A bitcoin medal in Tokyo, Japan. Cryptocurrency is a term not precise enough to describe the projects under its umbrella. Photo: Getty Images
A bitcoin medal in Tokyo, Japan. Cryptocurrency is a term not precise enough to describe the projects under its umbrella. Photo: Getty Images

At first I felt a little dirty, a little shameful. Everyone is in these spaces for one reason: to make money. It’s a subject that remains uncouth to speak about in my wider professional and social milieu.

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Soon, though, my shame started to interest me. I stayed a little longer, thumbing through channels on the train or in bed late at night. It’s a kind of rubbernecking only the internet allows, providing access to a subculture to which you don’t belong.

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