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‘The fashion world is taking notice’ of TV trends: how Yellowstone, The White Lotus, Emily in Paris and other shows influence what we wear

  • Television has never been so stylish or influential. We want to copy it all, from Bridgerton’s opera gloves to THAT dress worn by Elizabeth Debicki in The Crown
  • ‘The whole world can be watching the same series,’ says an expert, and it can create trends, talking points and reach a broad audience better than anything else

Reading Time:5 minutes
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Kelly Reilly as Beth Dutton and Kevin Costner as John Dutton in a still from “Yellowstone”. Television shows such as this one have never wielded so much influence on what we are wearing as today. Photo: Linson Entertainment

Between the natty bandanas worn by the taciturn cowboys of Yellowstone and Sienna Miller’s perfect camel Max Mara Manuela coat in Anatomy of a Scandal, not to mention Emily’s chaotic print clashing and Sylvie’s uber-chic slinky ensembles in Emily in Paris, television has never been so stylish, or influential.

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Television fashion has always had power – think Carrie Bradshaw making brands such as Manolo Blahnik household names from Sex and the City in the late 1990s and early 2000s. But it is now more potent than ever. And there is just so much of it.
Period romp Bridgerton sparked a trend for “Regency-core”, including but not limited to empire-waist dresses, opera gloves and pearl embellishments.
Meanwhile, searches for “black off-the-shoulder dresses” skyrocketed on fashion search engine Lyst after photos appeared of Elizabeth Debicki as Princess Diana, wearing the infamous “revenge dress” in The Crown.
Elizabeth Debicki as Princess Diana in her “revenge dress” in a still from “The Crown”. Photo: Keith Bernstein/Netflix
Elizabeth Debicki as Princess Diana in her “revenge dress” in a still from “The Crown”. Photo: Keith Bernstein/Netflix
Television fashion is not only sparking trends but, as costume designer Heidi Bivens, the woman behind cult show Euphoria’s influence on the Y2K craze, has shown, the characters’ clothes – cut-out dresses, crop tops, flippy miniskirts – can act as a time capsule.
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“I definitely think TV is more influential in terms of style than ever – but I think this is down to the TV boom, which started to happen before the pandemic,” Bivens told Harper’s Bazaar in 2022.

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