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Sarah Vega

The true character of Omega is being revealed through its new women’s campaign, which includes big names such as model and actress Kaia Gerber, model Kiko Mizuhara and Olympic runner Allyson Felix.
The renowned Swiss watchmaker is showcasing its female ambassadors and their unique personalities in this intimate campaign, titled My Choice.
It is the latest example of Omega’s historic bond with women, and sees each woman wear a watch of her choice.
For more than 100 years, the company has delivered timepieces for both men and women that are reliable, beautiful and versatile.

Omega has always chosen strong and diverse women from around the world to represent its values. The gifted individuals in this campaign come from multiple disciplines and all share a drive to succeed and an openness to experience and appreciate quality.
The images show the women as they are today while conveying the confidence they have for the future. Wherever time takes them, Omega will be on hand to celebrate each hour.

The most decorated woman in Olympic track-and-field history, Felix is the perfect role model. She has won 11 Olympic medals, seven of them gold. Omega has been the Official Timekeeper of the Olympic Games since 1932.
“Omega has been there as a timekeeper throughout my athletics career,” Felix says. “It’s been an honour to rely on their precision for some of my fastest ever moments and I’m thrilled to wear their watches as a symbol of the brand’s quality.”
Omega president and CEO Raynald Aeschlimann is equally enthusiastic about the brand’s new ambassador. He says, “Allyson represents the exact dedication and talent it takes to reach the top. She’s an inspiration to any young athlete, and I’m so glad we will now be working so closely together.”

Felix joins Omega’s growing family of sporting ambassadors, including other Olympians such as Michael Phelps, Shaun White, Noah Lyles, Armand “Mondo” Duplantis, Dalilah Muhammad, Yulimar Rojas and Ma Long.
“It’s not about finding yourself, it’s about creating yourself. I like to be open to possibilities – keep things moving,” says Felix.
The multitalented Mizuhara also joined Omega in Japan for a special celebration of women. The glamorous event, at Tokyo’s With Harajuku, was named “Omega Her Time: Treasured Times” and paid tribute to the strength, independence and beauty of women, with exquisite displays of vintage watches.


For the occasion, Mizuhara wore the De Ville Mini Trésor 26mm watch from Omega’s Mini Trésor range.
Determined to succeed from an early age, Mizuhara began modelling at 12 years old and has been building an impressive career ever since. As well as gracing the covers of multiple magazines including Vogue, Mizuhara has dazzled on the big screen, with an acting career that began in 2010.
Her words to live by for this campaign are: “To truly be yourself, you must be willing to change and grow. Time will reveal all.”

Among the fashion supernovae, Gerber is one of the most down-to-earth. The proud Californian, daughter of supermodel Cindy Crawford, has secured multiple runway appearances with designers such as Burberry, Calvin Klein and Versace. She also has a talent for acting, with roles in television shows Sister Cities, American Horror Stories and The Palisades.
Effortlessly cool, yet always turning heads, Gerber has a natural energy and style that you cannot help but admire. “Being yourself is complicated – and that’s a good thing.”


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POST EDIT: Omega My Choice watch campaign celebrates the modern woman, featuring big names who share a drive to succeed

A watch from Omega’s Mini Trésor range. Omega is celebrating the modern woman with its new My Choice campaign. 

A watch from Omega’s Mini Trésor range.

Allyson Felix is the most decorated woman in Olympic track-and-field history.

Kiko Mizuhara in the Omega campaign.

Mizuhara joined Omega in Japan for a special celebration of women. For the occasion, she wore the De Ville Mini Trésor 26mm watch from Omega’s Mini Trésor range.

Kaia Gerber is the daughter of supermodel Cindy Crawford.

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Prices for the Patek Philippe Nautilus on the second-hand market are falling – the fall in cryptocurrency value is easing supply of sought-after watches. Photo: Shutterstock

The 1995 Rolex Daytona Cosmograph 40mm timepiece.

The Patek Philippe Nautilus 5711A. Photo: Monochrome Watches

POST EDIT: New Rolex Oyster Perpetual Lady-Datejust is perfect for the modern woman – and that little bit more luxurious

An updated version of the Rolex Oyster Perpetual Lady-Datejust has made one of the world’s most distinguished wristwatches that little bit more luxurious. Photo: Rolex

An updated Oyster Perpetual Lady-Datejust, in yellow gold and diamonds. Photo: Rolex

A close-up of the Oyster Perpetual Lady-Datejust. Photo: Rolex

The first Oyster Perpetual Lady-Datejust from 1957. Photo: Rolex

Marine biologist Sylvia Earle was a fan of the original Lady-Datejust. Photo: AP

Sixty-five years on, the watch is worn by a new class of women, including tennis champion Garbine Muguruza. Photo: Rolex

One of the Oyster Perpetual Datejust 31 designs. Photo: Rolex

Like the original, the new Oyster Perpetual Lady-Datejust’s case is 28mm in diameter and the watch is waterproof to a depth of 100 metres. Photo: Rolex

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Big names such as actress Kaia Gerber, model Kiko Mizuhara and Olympian Allyson Felix feature in My Choice – a new campaign by Omega that celebrates women
It is the latest example of Omega’s historic bond with women, and sees each pick a watch of her choice, including from the Mini Trésor range


Omega is celebrating the modern woman with its new My Choice campaign that showcases the unique personalities of stars from the track, catwalk and silver screen.
