Profile | Sportswear, streetwear, tailoring: in Wardrobe.NYC, you get it all, say label’s founders – and Rihanna’s a fan
- Australian pair in New York realised there was a niche in the fashion market for people who are always on the go, but who still care about looking good
- The result was pieces that act as building blocks, high-quality essentials that can take you from work to dinner and are go-to staples for any occasion
When Christine Centenera and Josh Goot established Wardrobe.NYC in 2017, they set out to solve a basic challenge: how to simplify the way people get dressed.
After moving to New York from their native Australia, the two noticed a gap in the market for well-made, versatile clothes that could function as a daily uniform and also be worn together or paired with pre-existing items in anyone’s wardrobe.
Life in the Big Apple made them more aware than ever of the need for a line that catered to people who are always on the go, don’t want to spend too much time thinking about what they wear, but still care about looking good.
“When we both moved to New York, in 2016 [18 months before establishing Wardrobe.NYC], we realised that there was a uniform,” says Goot in a video interview from Sydney. “There are different uniforms for different people but in New York it’s really palpable; you see everyone in their uniform for the day, so we wanted to create our own uniform. Between those observations and our own personal journey we came up with Wardrobe.NYC.”
