In HBO’s Euphoria, fashion and make-up communicate who its Gen Z characters are and what they want
- Since Euphoria debuted in 2019, the cast’s wardrobe and make-up choices have been admired as much as its storyline, and have driven spikes in online search
- Zendaya’s Rue mixes urban attire and vintage, Kat’s vibe is edgy yet feminine, Jules loves layering, Maddy is daring and Cassie likes ladylike but sexy looks
It’s been a long time since the world of entertainment has seen such an impact as the one made by the TV show Euphoria.
The popular HBO show has broken some of the network’s audience records, but, ratings aside, its stamp on today’s fashion and beauty universe has redefined what the industry looks like thanks to its characters’ irreverent, visionary and unexpected looks.
Euphoria follows the lives of a bunch of teenagers growing up in the online era and experimenting with drugs, sex and the pitfalls of social media. It reveals the behind-the-scenes of a generation that exists and discovers the world through constant internet exposure, embodying a sense of liberation and fluidity that represents Gen Z to a T.
The show depicts Gen Z as a generation that’s not afraid of taking risks and being themselves to the fullest, either sexually or in regards to gender identity.
Since Euphoria saw the light of day in 2019, the cast’s make-up and wardrobe choices have been just as admired as the storyline. From igniting trends like eye gemstones, graphic eyeliners and cut-out clothes to serving as inspiration for Halloween parties and even weddings, in the Euphoria world everything goes.
