Celebrity beauty brands: would you take skincare advice from a famous teenager?
She played Eleven in Netflix series Stranger Things. Now 15-year-old Millie Bobby Brown has become the latest celebrity to launch a beauty line
This trend is not new, but should I be comfortable leaving teenagers’ complexions in her hands?
Millie Bobby Brown has launched a vegan cosmetics line called Florence by Mills. She’s 15 years old.
I do admire her great skin and age-appropriate fashion choices. I’d take acting lessons from her. But would I seek her advice on skincare? Probably not. Nor would I be comfortable leaving in her young hands the complexions of other teenagers, her target demographic.
Mills, as she apparently likes to be called, is just one of many celebrities to have launched a beauty line recently. Do we really need more? I’ve been proven wrong many times.
I balked when Gwyneth Paltrow launched her Goop newsletter in 2008. The lifestyle brand now includes an online platform with not only own-brand beauty and health products, but also conferences, oh sorry, I mean “wellness summits”, pop-up shops, a podcast and fashion collaborations, plus advice on how to do everything – if you’re a millionaire. In 2018, Goop was estimated to be worth US$250 million.
