Three underdog watch brands worth investing in

So I bought Nintendo’s Super NES Classic. Overpaid for it, of course. The video-game consoles are scarce because Nintendo, being Nintendo, misjudged how many people would want one. If you want to escape from the hell that is modern life and retreat into childish happiness and innocence, I recommend getting your own.

We’ll start with Bremont, the “British” brand that started off being “Swiss made” in order to be taken seriously but – after huge investment in people and facilities – is now making its watches just outside London. Like any new brand, Bremont had a few missteps (the less said about its Michael Wong collaboration the better) but since the switch from middling to entirely meh Swiss movements to its own in-house British-made ones, Bremont has jumped up a few rungs on the credibility ladder and now has the technical chops to match its flair for design. The 1918 watch is a good illustration of where Bremont stands today. A wonderfully classic yet on-trend dress watch, the 1918 was made as a tribute to 100 years of the Royal Air Force. Though the aviation theme isn’t immediately obvious, the case back does have a great propeller motif.