A private Acropolis visit, a helicopter to a Mediterranean island? Upmarket Greek tourism
- Private visits to the Acropolis in Athens are now available for US$5,400, as are scheduled helicopter flights to Greek Mediterranean islands
The Acropolis in Athens, one of the world’s most visited ancient monuments, has begun offering private visits for €5,000 (US$5,400), setting off protests from the site’s guards.
According to the official website of the culture ministry unit that manages the hilltop Acropolis, the new group visits will be held outside normal opening hours and be limited to a maximum of five people each.
Normal visits cost €20, or €30 for a combined ticket giving access to other sites.
Up to four Acropolis Experience group visits can take place at a time, beginning at 7am or 8pm on Tuesdays, Fridays and Saturdays.
According to Greek media, the first such private visit took place on June 29, and involved a Russian couple and their private guide.
On July 2, the site was offering unguided private visits starting on July 12 and with guides starting on August 2. The site says tours can be conducted in English, French, German, Greek, Portuguese, Russian or Spanish.
The programme set off controversy when it was announced last year, and the union that represents guards at archaeology sites said it opposes these private visits that bypass the usual official guides.
The union had not been “given any information about how these visits are organised”, said the union’s president Georgia Kondyli.
“We can understand that there is a financial need behind this measure, but it could have been organised differently,” Kondyli added.
Ranked as a Unesco World Heritage site and built in the fifth century BC, the Acropolis has attracted ever growing number of tourists, driven in part by cruise ship passengers.
It received a record four million of Greece’s total 33 million visitors last year, with up to 23,000 a day during the summer, forcing the organisation that manages the country’s historic sites to institute timed visits.
The rise in visitors came even as the Acropolis closed for several days during a severe July heatwave.
Greece’s centre-right government has been accused of trying to introduce more private management into the country’s museums and antique sites, which brought in more than €120 million to the state coffers in 2022.
Fares start at €160 per one-way ticket, but they will often climb higher based on demand.
On the airline’s website, a 42-minute helicopter flight in August from Athens to the beautifully rugged island of Tinos currently costs €380. A ferry journey from Athens on the same date can take about four hours and cost €35.
With few islands benefiting from international airport access, ferries are practically a requisite for exploring the country’s most scenic summer spots; most passengers embark at Athens’ main port, Piraeus.
The main benefit to this alternative is the reduced transit time – the fastest ferry to Santorini from Athens takes more than four hours, versus one hour by helicopter.
“We turn hours into minutes,” Demitris Memos, chief executive officer of Hoper, said in a press release. “Travellers earn up to a full day of vacation.”
Luxury hotels such as the newly opened One&Only Kéa Island do offer helicopter transfers for their guests, at an additional cost, and time-strapped travellers have always had the option of booking helicopters via private charters. Hoper’s flights, by contrast, are scheduled – not operated on demand – so they are far less expensive.
A private charter from Athens to Mykonos can run to €2,775 for a single seat in high season. For a family of four flying with Hoper, it is roughly €1,490 at similarly peak-demand times.
The country’s tourism minister, Olga Kefalogianni, describes the service as a “unique step” for Greek tourism. But a ferry might still be a more convenient option; Hoper is going to Mykonos from Athens only three times a week in August, for example, and there are generally four daily ferries in high season from the capital.
Hoper’s flights depart from Koropi, a 10-minute drive from Athens International Airport, which is more conveniently situated than the ferry port, which is some 50 minutes from the airport.
The fleet consists of five Robinson R44 and R66 helicopters, each with three or four passenger seats and cockpits with panoramic windows.